Consumer Day: check out essential tips to increase the relationship with your customer through Artificial Intelligence 

One of the most awaited dates of the year is Consumer Day, celebrated on March 15th, which falls on the third Saturday of the month. According to the Federation of Commerce of Goods, Services and Tourism of São Paulo (FecomercioSP), the recommendation for commerce in general is that the Consumer Week, this year, be held between March 9th and 15th. The period is even called the first half of the Black Friday, as many stores offer the opportunity for consumers to purchase products and services with discounts.

However, with the AI revolution combined with the protagonism of the customer, it is increasingly common for customer service to be one of the pillars of this date. Conversational trade is essential for brands to capture the customer's attention, which is increasingly difficult, in addition to serving them with excellence through the tools that artificial intelligence offers. That is, for this to happen, brands will have to raise the level of creativity and relevance to capture interest in the midst of competition, integrating cutting-edge artificial intelligence into the customer's engagement strategy, creating conversations that strengthen a deep connection between them. 

According to the Business Messaging and the Future of Customer Experience in Brazil report, produced by GUPSHUP in 2024, more than half (52.7%) of Brazilian respondents identify “the ability of both parties to hear” as the most important quality of a genuine conversation. This shows that the new era of AI seeks more real, empathetic and human online relationships, like those that consumers have with a trusted friend.

To learn more about how to use the adoption of conversational AI on this consumer day to interact with customers, qualify leads and optimize operating costs, check out the tips that GUPSHUP's renata Martins separated: 

1. Focus on your customer's attention 

In an increasingly competitive world, talking to the consumer in a more precise and personalized way gains more and more strength and winning the customer's attention is one of the main differentials of a brand. For this, AI tools must understand the signs that make conversations more natural and engaging, as it is essential to strengthen this connection with your consumer. In addition, effective communication is one of the key strategies to increase engagement. 

With the large volume of information available, you need to use these technologies to better understand the consumer and customize the user experience. Companies can use machine learning algorithms to identify patterns of consumer behavior and offer content and products that are most relevant to it. In addition, data analysis can help identify opportunities for improving the user experience and the offer of products and services.

2. Know that every conversation matters

Conversations play a crucial role in business growth, as they build trust, break down barriers, inspire new ideas and drive innovation. To really create a conversation that is relevant, and that arises from any interaction, the authenticity of the content becomes increasingly important to retain the consumer. 

Companies should focus on producing genuine and personalized content. This can help build consumer confidence in the brand and build a stronger emotional bond with it. At Gupshup, there is the principle of transforming the customer experience through meaningful dialogue. After all, every conversation matters!

The great learning of this is that the evolution of AI has become a fundamental tool for customer knowledge. This increases the role of the seller with assisted sales because, with exclusive content, different and focused on the consumer experience, the conversation plays a crucial role in discovering the interests of this still unknown customer. 

3. Uses and abuses of Agentive AI 

AGN is essential to create personalized conversations, as it allows artificial intelligence systems to make autonomous decisions and adapt their responses with more context, naturalness and relevance. One point that should be highlighted is that AI can learn from previous interactions by adjusting the tone, language and themes based on the person's preferences. This creates a more engaging and personalized experience.

Unlike traditional AIs that only respond based on a single entry, an AI can store relevant information and maintain the context throughout the conversation, making the dialogue more fluid and coherent. She can make proactive decisions, suggesting relevant topics, adjusting the conversation style, or even anticipating the user's needs without having to request explicitly. Personalized conversations require dynamic and adaptable responses, something that AGI can do better by recognizing patterns and emotions in communication. 

That is, AGENTIC AI makes interactions more realistic, for example, among our customers who already use AGENTICA are the Saudi automotive company Petromin, with a customer service solution via WhatsApp; the Brazilian fashion retailer Reserva, with an agent for product discovery and customer engagement; and an Indian spice brand, which created an agent that provides food recipes. They all use AGN.

4. Avoid cart abandonment rate by WhatsApp

Finally, the goal is to understand how to convert that consumer who needs to create a connection to feel safe and make the purchase. Making e-commerce less impersonal through personalization is the great paradigm shift brought by agentic AI. This escalation, capable of making the message channels more humanized, makes the journey of cart abandonment as humanized as possible, closer to a real-time experience with a seller. This is only possible precisely by answering the questions that consumers asked when they put a product in the cart, but did not buy it and, with the arrival of the agentic AI, it becomes easier to move forward in this conversation until there is overflow, giving a fertile territory to a consumer.