Mother's Day, one of the most important dates in the Brazilian retail calendar, promises to boost sales for Avozon, a pioneering brand of natural dermocosmetics based on ozonated avocado oil. Expecting sales growth of 15%, the company is banking on the emotional connection of the holiday to attract new consumers and increase the average ticket.
This year's campaign presents a sensitive and authentic look at the relationship between mothers and daughters, showcasing self-care as a symbol of affection and complicity. "Our goal is to transform the gift into a meaningful experience, representing the affection, care, and connection in the relationship between mothers and children," emphasizes Ana Carolina Vieira Colturato, managing partner of Avozon.
With four gift kit options, ranging from R$$114.40 to R$$269.90, all with a R$20% discount, the brand aims to strengthen its position as a conscious and affectionate gifting alternative. In addition to promotional prices, the campaign includes exclusive gifts. Customers who purchase the first 300 kits receive a free purse mirror. All kits also come in special gift packaging.
With strategic digital marketing initiatives, press relations, and content production focused on the world of self-care, Avozon reinforces its uniqueness in a competitive sector, offering not only beauty products but also experiences that reflect purpose and well-being.
