Discounts of up to R$ 4 thousand for those who exchange their old cell phone in 2025

Has an old cell phone working but not used? This is a common situation in Brazil, where more than 90 million old devices remain stored in homes, according to research by the Mobile Time the most recent study, released this year, reveals that 63% of Brazilians keep at least one old and functional cell phone stored at home. The Electronic Waste in Brazil 2021 survey, conducted by Green Eletron, also pointed out this challenge by revealing that 87% of Brazilians reported keeping at home some electronic device unused, without knowing how to dispose it correctly. To face this challenge, the Sector Agreement for the Reverse Logistics of Electronic Products in this setting ambitious goals: by 2025, more than 5 thousand Points of Delivery of digital devices without being installed in the Voluntary (40 form of being part of the market).

Trocafone, a leader in the purchase and sale of new smartphones in Brazil, pioneered the market for seminovos in the country and is committed to the growth of the program ExchangeEasy, which offers discounts of up to R$ 4 thousand in the acquisition of new devices by exchanging old cell phones. The company emphasizes the importance of promoting the culture of resale and donation of these devices that, in addition to contributing to sustainability, allows consumers to profit or pay less when purchasing a new cell phone.

How it works?

The Trocafone, a pioneer in the segment, performs the capture, processing and marketing of the devices. The process begins with a safety assessment to verify the legal provenance of the received phones.Then the devices undergo reconditioning steps, which include functionality tests, replacement of defective components, software update and cleaning. The company has already sold between 800 and 1000 devices per day, totaling about 30 thousand units sold per month.

One of the ways to give a new destination to the old cell phone is through exchange programs offered by stores and brands at the time of purchase of a device. “Our trade-in model is a practical example of how the consumer can reuse their old device at the time of exchange.We know that new models of smartphones will continue to emerge, as well as new needs, but there are ways to mitigate the environmental impact, especially in relation to the improper disposal of electronic waste”, says Flavio Peres, CEO of Trocafone. 

In addition to the exchange programs, it is possible to generate an extra income by selling the device directly on the channels of the Exchange, both through the online store and through the company's kiosks.“The consumer selects the brand, model and condition of the mobile phone, receives an offer and decides whether to continue with the transaction.The differential is that there is no need to worry about delivery, because our team removes the device at the customer's home or in a combined location”, explains Flavio. 

“In addition to profiting from the sale, the process is safe and has free shipping, without the need to leave the house. That forgotten cell phone in the drawer can still be useful for someone else, promoting digital inclusion”, concludes the CEO.