The use of Artificial Intelligence (AI) in online retail has transformed the way companies interact with consumers and manage their operations. This technological advance currently contributes to entrepreneurs to optimize business management and enhance the dissemination of their products and services.
According to a survey conducted by the American consultancy MarketsandMarkets, the Artificial Intelligence market is estimated to grow until 1900% worldwide by 2026. This growth is driven by increased demand in sectors such as healthcare, industrial automation and especially in retail.
"Generative and predictive Artificial Intelligence can help retailers in many cases: from the creation of their store, with tips on how to perform better in search engines, through registrations and configurations, to the maintenance and strategic design of their business, providing insights for action on seasonal and strategic market dates,” details Ricardo Leite, Director of UOL Host.
For many entrepreneurs, Artificial Intelligence may seem like an unknown field and full of challenges, but it is necessary to talk about its applications. Which is why Ricardo Leite separated some tips on how the use of AI and its functionalities can help small and medium entrepreneurs to create a successful business in the digital environment.
Product descriptions:
A successful e-commerce has detailed descriptions of the products, in order to assist the consumer at the time of purchase. Artificial Intelligence can play an important role in creating complete and attractive descriptions, helping customers find exactly what they are looking for and, consequently, boosting the results of the online store. ChatGPT, in addition to assisting with descriptions, provides comprehensive details and content improvements for your online store and VirtUOL Store already offers this solution natively to all customers.
SEO strategies:
With the increase in Customer Acquisition Cost (CAC) in e-commerce, which represents the sum of investments in marketing and sales divided by the number of customers won in a period, it is important to value organic ranking in search engines. For this, it is essential to have an optimized SEO according to good practices VirtUOL Store, UOL Host, offers a functionality that generates customized descriptions according to the store identity, optimizing the shopping experience. Today, it is the only e-commerce platform that helps in product registration and store SEO natively, without additional costs.
Category optimization:
Categorization makes it easy for customers to quickly find the items they want, reducing the bounce rate (bounce rate) of the site. This metric represents the percentage of visitors who access a page and leave without interacting with the content or clicking on other pages. ChatGPT can help create a custom category tree for the store.
Sales strategies on seasonal dates:
To achieve success on these occasions, a clear and effective strategy is fundamental and artificial intelligence (AI) can assist in creating accurate strategies, offering insights into promotions and ideal content for social networks, for example
Email marketing:
Email marketing is one of the most effective strategies to increase conversions in online stores, so using AI in content creation and message strategy design can help improve metrics for shots and promotional campaigns.
