O Dermaclub, the rewards club for brands in the Dermatological Beauty division of L’Oréal Group in Brazil, has just announced an unprecedented partnership with iFood. Starting July 14th, nationwide, registered Dermaclub consumers will be able to accumulate points automatically when purchasing products from La Roche-Posay, Vichy, CeraVe, and SkinCeuticals at partner stores within the iFood app.
This novelty marks another step by L’Oréal Group in integrating the skincare world with the convenience of digital shopping. To enjoy the benefits, simply follow these three easy steps: the consumer must register for free with Dermaclub, activate the club before purchasing products from participating brands in the iFood app, and automatically accumulate points with each order.
All consumers who join the program will be able to exchange accumulated points for new skincare items from the same brands during the campaign period. Additionally, the campaign offers exclusive benefits for a limited time (until July 31st). Check out the highlights:
- Open registrations in Dermaclub: redeem any product up to 2,000 points – Until 07/31, limited to 1 per CPF;
- Any purchase: allows redemption of any product up to 6,000 points – Until 07/31, limited to 1 per CPF;
By expanding Dermaclub’s presence to a platform that is already part of millions of people’s daily lives, this initiative reinforces L’Oréal Group’s commitment to providing accessible solutions aligned with Brazilians’ consumption habits.
To learn more, visit:
Instagram: @dermaclub
