The global delivery market is expected to reach $1.89 trillion by 2029, with an average annual growth of 7.83%. In this promising scenario, Brazil already accounts for 1.51% of global revenue, according to Statista data — a significant share, considering the country’s size and the accelerated growth of app-based consumption.
“During festive periods, demand for deliveries skyrockets, requiring extra attention from the entire ecosystem: restaurants, markets, logistics operators, and, of course, the delivery apps themselves. During these times, deadlines become tighter, and customer expectations soar,” comments Vinícius do Valle, Marketing Coordinator at Gaudium, a company specializing in mobility and delivery technology.
Therefore, strategic preparation for these occasions is essential — not only to ensure operations but also to seize the moment as a real opportunity for growth and customer loyalty. With this in mind, the executive shared some tips on how to organize. Check them out:
1. Demand forecasting and operational scaling
The first step is to look at the data. How did the platform or operation perform in previous years? Which categories sold the most? Based on these insights, it’s possible to predict traffic peaks, adjust platform capacity, and reinforce the number of partner delivery drivers, kitchens, or inventories. Anticipation is the key word.
2. Technology and automation as the foundation of efficiency
For delivery, speed and precision are essential — especially during holidays. Technology is the greatest ally in this scenario. Automated routing systems, real-time inventory integration, and monitoring dashboards help keep everything under control, even with high volume. Investing in technological infrastructure is no longer optional.
3. Attention to customer experience
An order is not just a meal or a gift — it’s an expression of care. Therefore, the customer experience should be handled with extreme care. This includes everything from a functional and intuitive app to on-time delivery, careful packaging, and personalized messages.
4. Proactive service and agile support channels
During demand peaks, mistakes can happen. But how they’re resolved makes all the difference. Have a team ready to respond quickly and, if possible, use bots and automation to speed up simple processes. Consumer trust depends on responsiveness.
Seasonal dates are a true test for the delivery sector. But they’ve also become a showcase: it’s when apps demonstrate their ability to scale, deliver with quality, and delight the consumer. “With planning, technology, and a customer focus, it’s possible to turn this demand peak into real growth — and into good reasons for the customer to return all year,” concludes Valle.
