Delivery drives franchise expansion in Brazil in 2025

In Brazil, food delivery continues to expand rapidly: the sector is expected to move US$ 21.18 billion by the end of 2025, growing at an annual rate of approximately 7% by 2029, when it could reach US$ 27.81 billion.

This phenomenon reflects a transformation in consumer habits: Brazilians, especially from generation Z, increasingly value the convenience offered by delivery applications, from meals to daily purchases, sustained by intense digitalization and culinary diversification.

The franchise sector follows this movement with vigor: according to ABF, franchising is expected to grow between 8% and 10% in 2025, driven precisely by agile, digitized and adaptable business models.

Next, meet three franchises that operate with a strong presence in delivery and have stood out for joining lean operation, innovation and affective appeal to the consumer:

Tastefy

It is one of the largest franchises holding companies with Dark Kitchen models in Brazil. The group is a pioneer and specialist in developing optimized brands and processes 100% focused on delivery. Among many brands, the company maintains in its portfolio N1 Chicken, What to Eat, Fernando?, the Brasileirinho Delivery network and its latest acquisition, Ze Coxinha.

• Total estimated initial investment: R$ 299 thousand (including franchise fee)
• Average monthly billing: R$240 mil (Operating with all brands and in both shifts)
• Payback period: 12 to 24 months

Italy in the box

Founded in 2016, Gabriel Alberti inaugurated the first restaurant in Italy at Box with a clear concept: to offer quality Italian pasta, in boxes, at affordable prices and full of affection. The menu has more than 30 options, including classic pasta, executive dishes, salads and desserts, using 40 tons of pasta per year.

• Initial Investment: R$ 120 thousand (including franchise fee)
• Average monthly billing of a unit: R$ 100 thousand
• Payback period: 18 months

Loucos por Coxinha

Born in Rio Grande do Norte in 2014, Loucos por Coxinha is a franchise network that stands out in the Brazilian market with a fast-food concept specialized in mini Coxinhas, Churros and Kibe of high quality. The brand adopts 04 (Four) tested and approved business models, which are in full expansion. With its excellence in the production chain, logistics and network management and focusing on providing a unique experience to customers, Loucos por Coxinha attracts franchisees in several regions of Brazil, consolidating its presence in the market, reaching 12 states and 58 cities.

• Total estimated initial investment: starting from R$ 133 thousand
• Average monthly billing: from R$ 35 mil
• Payback period: 24 months

The advancement of delivery in Brazil is not only a reflection of consumer behavior, but also a window of opportunity for networks that know how to adapt. Franchises that operate with logistics efficiency, menus designed for transportation and digitization of service can better serve and scale more consistently. In 2025, delivery is no longer a complementary channel to become a central part of the growth strategy & the most prepared franchises already reap the fruits of this transformation.