The importance of websites grows amid the uncertainties of social networks

A Supreme Federal Court decision takes down X network, Meta removes verification, and the Public Prosecutor's Office demands explanations, and the United States bans TikTok, which gains more days to defend itself. Headlines like these are becoming increasingly common in the digital marketing world, leaving not only users but also companies with numerous communication problems.

This is the case of businesswoman Taísa Gruber from Brexó Restore, who centralizes 100% of her store's promotion and communication on Instagram: “When the tool goes down or that time WhatsApp was blocked, we lost all communication.”

Reliance on social media for communication and marketing has been a constant in recent years, but recent instability on these platforms has highlighted an important warning: companies need to strengthen their digital presence through their own channels.

Among them, corporate websites stand out as a fundamental pillar of credibility and security. These scenarios demonstrate that, despite being important for marketing, social media cannot be the only point of contact between companies and their audiences.

For KAKOI Comunicação Planner, Boby Vendramin, unlike social networks, corporate websites are digital properties controlled by the brands themselves, offering stability, without interference from algorithms or risks of interruption:

"More than that, websites allow for a personalized experience aligned with the company's identity, with institutional content, product and service portfolios, and direct communication channels," he says.

According to market studies, in 2023, more than 811% of global consumers said they trusted information provided directly by company websites more than social media posts. This data reinforces the strategic role of websites as sources of reliable and well-structured information.

According to the expert, maintaining communication and marketing on social media is essential for any type of business, but keeping an updated and well-structured website online can make a difference in credibility and also in times of blackouts:

”In addition to security and credibility, the sites offer exclusive advantages such as SEO and visibility reaching new audiences organically. They serve as a communication hub in addition to detailed monitoring of the entire business,” adds Vendramin.