AI race: countries vie for leadership, companies seek innovative solutions 

Artificial intelligence has consolidated as one of the most impactful technological transformations of today's society, influencing from the global economy to people's daily lives. In a comprehensive analysis on the subject, presented at the Yalo Connect IA event that brought together leaders of the largest industries in Brazil, Uol professor, researcher and columnist Diogo Cortiz explored the multiple dimensions of AI, highlighting its technical, geopolitical and economic aspects, rescuing the trajectory of this technology since the 1950s, drawing a parallel with the history of computing, a period marked by the enthusiasm of the future and the disillusionment of the limitation of the time. 

Among this spectrum, three main factors have accelerated the development of AI: the increase in computational power, the massive digitization of data and the rise of tools with artificial intelligence. The improvement of these tools has made the processing of large volumes of information more efficient, while digitization, intensified by the web and social networks, has generated an immense database to feed AI models. Artificial intelligence has transformed the way technology is perceived and used. 

“A AI was already part of our life, through interfaces that we used, recommendation systems, fraud systems. We were already bombarded with artificial intelligence, but in a hidden way. What has changed is that now we can already notice it, if we have data. And this brings a new dynamic to the market and to the society”, explained Professor Diogo Cortiz.  

Currently this intelligent technology can be used as a geopolitical strategy, since countries and economic blocs vie for leadership in the development and control of this technology, with AI as a competitive differential for national security, industrial innovation and global influence.The United States and China (the largest global powers) are the main protagonists of this race, investing billions of dollars in research, infrastructure and specialized talent. The European Union seeks to balance innovation with regulatory methods, establishing some standards that ensure the ethical and responsible use of Intelligence. 

In addition, with the popularization of some tools, the interaction with AI has become accessible, allowing new possibilities of use and expanding its social impact. This rapid popularization shows that AI is not only a technological tool, but a paradigm shift, redefining the relationship between humans and machines and paving the way for new applications in various areas. 

Not only in the sights of governments and institutions, the corporate environment has also been investing heavily in the use of AI to improve efficiency and costs of the industry. Recently, Mexican Yalo, an intelligent sales platform, now also present in Brazil, announced globally that it has been developing the first intelligent sales agent capable of acting as a digital worker that recreates the skills of human sellers. This solution is already being tested in some companies and soon will be launched the beta version with major brands in Brazil and around the world.  

“Companies are looking for complete solutions and not just technological tools. For this reason we are working on the development of the first AI-powered 100% sales agent.The idea is to design an additional team member to fulfill specific missions and create a digital workforce that leverages and complements the human” teams, mentioned Manuel Centeno, General Manager of Yalo in Brazil.