Consumidor costuma usar programas de fidelidade às sextas e gastar em média R$ 219,89, diz pesquisa

The Alloyal platform, specialized in technological solutions for the management of loyalty programs, has just launched an unprecedented study with consumer data of users of these programs ‘2024’ Loyalty Insights’, the research offers the market data to assist brands in developing strategies that strengthen the relationship with their customers, going beyond the moment of purchase, says Alloyal CEO, Aluisio Cirino.

The data present in the report were collected from a behavior sample of 5 thousand users of loyalty programs managed by Alloyal, covering the period from january to june 2024.

#SEXTOU: AVERAGE TICKET IS HIGHER ON FRIDAYS

The survey was based on the data of 5 thousand users of loyalty programs of Alloyal customers. The survey shows that these consumers usually enjoy the benefits preferably on Fridays, with an average ticket of R$ 219.89, more than double the amount recorded on the least heated day of the week, Sunday (R$ 71).

Another interesting fact is that the late morning 10h to 12h IS the period with the highest volume of consumption, both in quantity and value. The night period, between 20h and 21h, also stands out. “Adjusting communication campaigns for these times can significantly contribute to the success of the loyalty program, ensuring that offers reach customers at the most opportune time”, suggests the study by Alloyal.

BIG TRADE DATES

Large dates for trade also have a significant impact on user consumption in loyalty programs and allied to a calendar of campaigns can enhance communication with customers.

The Valentine's Day it is the biggest highlight, with 68.7% of the benefits of loyalty programs in June being used to gift on that date Consumer Day (march), participation reaches 75%.

APPLIANCES, THE PREFERRED ONES

Among the products most consumed by loyalty program users, home appliances lead, representing 61.7% of the volume of money spent. Travel and tourism appear in second place, with 14%, followed by fashion items, pharmacy, beauty and wellness, sport and fitness, supermarket and mobile phones.

In the evaluation of Aluisio Cirino, with the survey data, brands can invest in personalized communication strategies that meet the desires and needs of consumers.“In this way, they can not only retain their customers, but also turn this loyalty into a competitive differential”, highlights the CEO.

The survey can now be accessed through the link https://drive.google.com/drive/folders/1XGC4wtDq3i8JnNjQTnLxLiOJ1zZdxU96?usp=drive_link