Check out the main Pix releases for 2025

Pix, which is already the most used payment method in Brazil, continues to evolve with new features that promise to bring even more practicality, security and agility to its users in 2025. Developed by the Central Bank, the instant payment system has established itself as an indispensable tool in the country, and the innovations planned for this year promise to further enhance its functionality.

According to research from the Central Bank, entitled “O Brasileiro and its relationship with the money”, Pix is used by 76.4% of the population, followed by the debit card, used by 69.1%, and by paper money, used by 68.9% of people. “O Pix is already consolidated and, in addition to replacing other means of payment and transfers, it will present even more news this year”, reinforces Titiana Amorim, CEO and founder of Aarin Tech-fin.

The Automatic Pix it is a feature that allows recurring payments to be made automatically. The new modality will be advantageous for those who use subscription services, such as streamings music and video, fitness clubs and subscription clubs - Users will be able to set up periodic transfers in a practical and secure manner, eliminating the need for repeated manual authorizations.

“This novelty will bring even more convenience to consumers and greater predictability for businesses.The feature has been designed with robust security mechanisms to ensure that users have full control over their” recurring payments, says Titiana.

Another highlight for 2025 is the Pix by Approximation, which uses NFC technology (Near Field Communication) to make payments even faster and simpler. With this feature, it will be enough to bring the smartphone or other enabled device, such as smartwatches, to a payment machine to complete the transaction, without the need to open the bank app.

“O Pix by Approach should transform the shopping experience, especially in situations that require agility, such as in public transport, food courts and retail”, says the CEO.In addition, the technology is aligned with global trends in contactless payments, reinforcing Brazil's position as one of the most advanced countries in financial innovations.

Another aspect that should be improved in 2025 is the securityaccording to the Central Bank, greater traceability of transactions should be implemented with the aim of combating scams and fraud.The system will be able to identify suspicious patterns in real time, allowing transactions to be blocked or reviewed before they are completed.