Online shopping: is fast delivery for everyone?

The search for fast deliveries has become a competitive differentiator in the logistics sector. According to a global survey by Shopify, 80% of consumers consider delivery speed a key factor when deciding to make an online purchase. Furthermore, the study found that many consumers are willing to pay a little more for faster deliveries. The growing demand for these services has led logistics companies to adapt quickly to meet the needs of different consumer profiles. But is fast delivery for everyone? 

For Talita Silva, Relationship Manager at MOVE3 Group, the answer depends on the customer profile. "Profiles like millennials, Generation Z, and urban consumers tend to seek faster deliveries. They have a fast-paced lifestyle and immediate needs, while other customers prioritize factors like cost or sustainability." According to her, identifying these needs and preferences is essential to ensuring efficient delivery, whether fast or standard.

Challenges of Personalization and Inclusion in the Logistics Sector

According to Pitney Bowes' 2020 report, 671% of consumers expect companies to offer the option to customize their deliveries. Given this need, companies must adapt to the specific needs of each customer. Grupo MOVE3, for example, offers overnight delivery services, appointment scheduling, and support for hard-to-reach locations, such as rural areas and favelas. "Ensuring fast delivery to different regions and customers involves challenges such as logistics infrastructure, network reach, and operating costs," comments Talita.

Delivery to areas like favelas is an example where customization and local knowledge are essential. Challenging geography and the lack of formal addresses can make the process complex, but MOVE3 uses a combination of technology and data to overcome these obstacles, ensuring that all customers' needs are met.

Using Data and Technology to Anticipate Demands

Personalized deliveries, as well as fast delivery, depend directly on data collection and analysis. The MOVE3 Group uses tools like big data and artificial intelligence (AI) to identify purchasing patterns and predict demand for faster services. "These technologies help us proactively adapt our logistics strategies, ensuring more efficient and satisfactory delivery for each customer," says Talita.

Furthermore, data analysis is crucial to balancing the needs of different consumer profiles—from those who prefer more economical delivery times to those who demand immediate delivery. "With an accurate reading of order history, we can adjust our operations to meet both extremes," concludes the manager.

Needs and decisive factors

The main factors that influence customers' decision to opt for expedited delivery are the urgency of receiving the product, the convenience of avoiding long wait times, and trust in the logistics company's reputation. Clear communication and accurate order tracking are also crucial to this choice. "At MOVE3, for example, to maintain transparency, we offer a real-time tracking system. This allows customers to monitor the status of their deliveries, receive notifications of updates, and adjust the location or time if necessary," explains Talita.

Future Trends in the Delivery Sector

MOVE3 also anticipates a future where automation, AI, and sustainable practices will play an even more important role. "We are investing in the use of electric vehicles and other eco-friendly solutions to meet our customers' growing expectations regarding sustainability," comments the professional.

"With this vision, the MOVE3 Group remains at the forefront of personalized logistics, focusing on an agile, efficient service capable of adapting to the demands of an increasingly demanding and diverse public," concludes Talita.