Purchases “with interest” have 17% less grip

Even a few days from Black Friday, businesses of all sectors and sizes can still make important adjustments to their sales strategies. Considered the “World Cup of good shopping” the last two months of the year is the time when the interest of the Brazilian consumer remains high, culminating in Christmas. To get the most out of this period, some short-term strategies can help leverage sales, generating immediate results for business in time to capture this heated demand.  

Parcelling. If forward purchases help consumer desires fit into the budget, allowing longer installments, exceeding 12 installments, is a way to offer an unusual differential in relation to competition. “In addition to helping to kick-start the sale of higher value-added products, this practice can even be a decoy for another sale, with greater margin for the merchant”, teaches Rafael Milare, Barte's Revenue Director, fintech that offers a modular system of payment solutions for medium and large companies. 

Speaking of installments, the way to show the interest charged in the operation has a great influence on a purchase decision. While some retailers show different values for spot and forward sales, others put the same final price in both options, embedding the interest charged in the cash value. A study by Barte with 2,000 companies and 100,000 transactions revealed that those who opt for the second way get a higher amount of conversions 17%, because it makes interest not weigh in the eyes of the consumer. 

Digital Marketing. Making use of more aggressive commercial conditions is almost an imperative to stand out amid the bombardment of promotions that are launched mainly around Black Friday. In this scenario, digital marketing is an ally to increase brand exposure and attract new customers. “However, we have to think beyond the good offers to stand out from the competition”, ponders John Lee, CEO of Simplex, a startup specializing in increased traffic, sales and online conversion. The executive recalls that it is necessary to ensure technological infrastructure amid the excessive and simultaneous volume of expected accesses.“A your page will only remain in the first positions of Google if you have good loading speed.This is a factor that is still a worse monitored by the sites.  

Shopping checkout. One aspect that cannot be overlooked is the customer experience. Purchases that are not completed, with abandoned products in the cart, are a symptom that something is not going well in this direction. It is important to map what is leading to withdrawals and act so that new opportunities are not wasted. The problem may be in a journey with excess steps. checkout requiring a lot of buyer data increases security for the seller, but it results in lower conversion rates, with some customers losing interest and getting in the” way, says Milare, from Barte.  

Payment infrastructure. Choosing a good payment solution provider also makes all the difference.Efficient solutions increase the chances of sales conversion, loyalty rate and the likelihood of repurchase by consumers throughout the year.In addition, out-of-air systems, processing errors and other technical failures mean large losses in lost sales. “Check if the platform has made some kind of planning for this time and prepared to absorb the peaks of demand, with previous studies and load testing.This helps to mitigate the risk of lost sales bugs”, recommends the Barte executive. 

For those who use machines and need a reinforcement, it is important to ask the terminals in advance IO is common that they are missing at this time and orders take up to 40 days to be met. Complement the offer to the consumer with other formats, such as links of payment and tap to phone, which allows the interested party to pay using their own cell phone, is a way to shield themselves against problems in the machines. 

In case of technical failures in payment, a support team that responds quickly brings security and peace of mind, helping to ensure the best results in sales. “Ao compare providers, see what is the support policy of each and the minimum time it requires to meet the calls. In this final stretch, it is more interesting a company that provides support in extended hours, with shifts outside business hours, especially when it comes to sales online”, concludes Milare. 

“It is necessary to understand that for some years Black Friday has been extending, with chances of sales before and after the last Friday of November. Therefore, distributing energy, investment and staff over a longer period is essential not to make the mistake of focusing only on the peak of the” date, corroborates John Lee, CEO of Simplex.