Have you heard of mental triggers? They are psychological stimuli that influence our decisions often without us realizing it and are widely used in sales, communication, and marketing strategies. These triggers can be related to urgency, price, time, scarcity, or exclusivity, and have the power to accelerate choices that, rationally, might take longer to occur.
An example of this became evident during the Covid-19 pandemic, which clearly revealed how these mechanisms function in human behavior. The rush to supermarkets and pharmacies, driven by the fear of product shortages, is a classic example of the scarcity trigger, where the mere perception that something might run out causes demand to skyrocket.
In marketing, these resources have become powerful allies for creating purchase desire, even when there is no immediate need. Whether related to scarcity (‘last units’), urgency (‘offer ends today’), social proof (‘over 5,000 people have already purchased’), or authority (experts recommend), they become strategic tools for companies across all sectors seeking to increase conversions and optimize campaigns.
“Mental triggers directly influence consumer behavior and help turn prospects into buyers much more quickly,” states Luan Mileski, head of product and business at the IRRAH Tech group, a Paraná-based company with global operations in automation and artificial intelligence focused on operational efficiency.
Technology has substantially expanded this potential by enabling segmented, intelligent, and rapidly executable campaigns. Among the solutions driving this movement is Dispara Aí, a platform developed by the IRRAH Tech group that recently began operating integrated with the official API.
According to Mileski, automation organizes the use of these triggers and allows for dispatches based on specific behaviors, such as lead inactivity time, clicks on links or buttons, and interactions with chatbots. “This means the customer receives the right content at the exact moment, with the naturalness of human service but with infinite scalability,” he explains.
Dispara Aí already sends over 16 million messages per month, is present in more than 15 countries, and has a user base exceeding 650,000. In addition to intelligent dispatches, it offers complete flow automation, reducing human error, and detailed metrics that guide strategic decisions, such as open rates, performance at each funnel stage, flows that generate the most sales, and drop-off points. “This visibility enables data-driven decision-making, not guesswork,” emphasizes the executive.
A recent case structured by the company illustrates the tool's impact: a complete strategy, from ad to post-sale, increased conversions via WhatsApp by 321% in just seven days. “This case covered the entire journey and was an absolute success, completely improving the results,” highlights Mileski.
With features like “Chat now on WhatsApp” buttons directly in the ad and automatic greeting messages, the platform replaces repetitive service, increases interaction relevance, and accelerates consumer decision-making.
“Dispara Aí helps entrepreneurs move away from manual and limited modes and allows them to enter an intelligent, scalable, and 100% aligned model with modern consumer behavior,” concludes the expert.
