With so many technologies and tools available in the market, it is difficult to know which one to choose or where to start when seeking an assertive and efficient modernization. Thinking initially about the giants of the sector, such as Google, can be a good way, but without a guide that helps in this journey, even the best tools can be underutilized.
Thus, the consulting sector stands out for its size and movement in the technology and customer experience sector. According to Mordor Intelligence, the global consulting services market will reach US$ 323.88 billion in 2024 and will grow at a CAGR of 4.96% by 2029, reaching US$ 431.89 billion, demonstrating the importance of a specialized guide to assist in this journey. Lima Consulting Group (LCG) is one of them.
As one of the first consulting firms in Brazil to be certified on both Google Cloud Platform (GCP) and Google Marketing Platform (GMP), LCG has supported companies around the world to transform the way they compete and win the market by offering experiences that are preferred by customers.
“robust ecosystems built on Google platforms such as Google Cloud Platform and Google Marketing Cloud Platform are among the most recommended for companies looking to enhance their” customer experiences, says Paul Lima, founder of LCG.
According to the executive, Google Cloud Platform (GCP) provides the company with an effective solution for modern data infrastructure, allowing fast and efficient deployment.“This platform goes beyond a simple database or data lake, organizing data in a way that, when enabled, enable personalized digital experiences in real time, in less than 30 milliseconds”, he adds.
Lima says the true potential of GCP is revealed by integrating data with Google marketing solutions.This combination allows marketers to create customer journeys that utilize machine learning and artificial intelligence, delivering personalized experiences.
Innovation & Benefits
For companies, having a qualified and certified consultancy, the impacts are significant, because the integration of digital solutions enables an individualized and accurate strategy in the use of data. This includes the use of artificial intelligence (AI) and machine learning to improve the customization and effectiveness of marketing campaigns and consumer experience. With this, the company can develop personalized predictive models that anticipate consumer behavior, identify a propensity for evasion and automate actions at multiple touch points.
From these implementations, Herman Fuchs, Managing Partner of LCG Brasil lists three main benefits for companies:
- Improving Consumer Experience: Increase LTV (customer lifecycle value) through personalized experiences within the context that each person, which improve conversion rates, retention and average ticket.
- Operational Efficiency: Savings through automated, integrated processes, improving workflow with structured data, automatic reporting, and actionable data.
- Cost Reduction for Customer Acquisition (CAC): Optimizing campaigns, directing them to the right people, with accurate attribution of results and customer journeys integrated with other areas of the business.
Herman Fuchsconta also that in a large Brazilian retailer they used Google Cloud to build a modern foundation of consumer data from multiple sources to unify the vision of consumers, based on use cases of Marketing and CRM, and prepare the data in a structured way for sending to the Customer Data Platform (CDP). “This structure enabled the decoupling of information and independence for the customer's business areas to use data with more autonomy”, says the executive.
With this partnership, LCG plans to expand the use of emerging technologies such as artificial intelligence to further enhance its services and offerings.“A collaboration with Google will continue to be a key pillar in LCG's mission to transform the customer experience by providing solutions that not only meet but exceed modern business expectations.
