How strategic indicators prevent waste and transform results in companies

In a highly competitive environment, the lack of intelligent data monitoring remains one of the main reasons for project failure. In 2024, approximately 70% of corporate projects worldwide failed to achieve their original objectives or exceeded budget and deadlines, according to the Project Management Institute (PMI).

For Denize Navarro, engineer and founder of Ananda Consultoria, this rate could be lower if more attention were paid to managing strategic indicators. "Measurements aren't just cold numbers in reports; they tell stories about people, processes, and opportunities. When well-defined, they reveal bottlenecks, show where talent can be best applied, and allow leadership to act before problems become crises." she says.

Ananda Consultoria's experience with clients such as CVC Corp, Fast Shop, Pearson, and Evera by Citrosuco reinforces that the appropriate use of KPIs goes beyond operational efficiency: it also directly impacts talent motivation and retention: “When the team sees that their results are being monitored fairly and transparently, there is an immediate gain in engagement and a sense of belonging”, explains Denize. “This reduces rework, waste and strengthens corporate culture.”, continues.

McKinsey data shows that companies guided by advanced metrics and analytics are 23 times more likely to win customers, 6 times more likely to retain talent, and 19 times more likely to be profitable. For Denize, this shows that data intelligence is inseparable from caring for people: "There is no sustainable result without a balance between performance and well-being. Strategic indicators, when used purposefully, help create healthy environments and more resilient and profitable companies.".

As the market becomes more dynamic, interpreting indicators in depth ceases to be a differentiator and becomes a basic requirement. "It's this combination—a human perspective combined with efficient data management—that has established Ananda Consultoria as a benchmark in transforming numbers into decisions that help companies grow consistently and humanely.", concludes Denize