How reverse logistics capilarity has boosted retail businesses

E-commerce growth in Brazil has brought many business opportunities, but also significant logistical challenges. In 2023, global online sales reached US$5.8 trillion, and the construction of new warehousing space surpassed 148 million square meters, according to NAIOP data. In Brazil, the increasing volume of returns underscores the need for a network of collection points capable of efficiently serving different regions.

Facing this challenge, capilarity has become a survival factor for companies seeking to optimize reverse logistics and offer better solutions to consumers.

Challenges of a Continental Country

In a country of continental dimensions like Brazil, reverse logistics faces challenges ranging from transportation to collection in more remote locations. Electronic devices, such as modems, routers, and decoders, require efficient systems for collection, transportation, and reconditioning or recycling.

Without a well-structured collection network, companies may suffer high transportation costs, delays, and difficulties in meeting consumer demand.

A PostalGow, a specialist in telecommunications logistics solutions, found a way to overcome these barriers through its extensive network. With over 6,300 Correios (Brazilian Post Office) agencies and 2,800 return stations equipped to receive, deliver, return, and store packages – spread throughout the country – the company facilitates equipment returns for consumers in various locations. This infrastructure allows contracting companies to reduce operational costs and more efficiently meet the needs of retailers and end customers.

Practical and technological solutions

Reverse logistics requires more than a wide network; it also demands the integration of technology to ensure operational efficiency. PostalGow developed the DevolvaFácil platform, offering integrated solutions for the agile and traceable return of products. The tool is compatible with ERP systems of contracting companies, enabling automated management of returns and real-time tracking of each stage of the process.

Carlos Tanaka, founder of PostalGow, explains that technology is one of the pillars for achieving operational reach. "Decentralized collection points, integrated with monitoring systems, ensure efficiency and control. This allows companies to handle demand spikes, such as those seen during Black Friday, without compromising service quality," he explains.

At PostalGow's distribution centers, strategically located in regions such as Barueri, Manaus, Brasília, and Porto Alegre, collected items undergo sorting, reconditioning, and recycling. This approach ensures that equipment is either recovered or properly disposed of, promoting environmentally friendly and sustainable practices.

Customer experience

In addition to optimizing logistical processes for companies, wider accessibility also improves the consumer experience. Easy returns at convenient locations and offers like discounts or loyalty programs make the reverse logistics process more accessible.

Tanaka emphasizes that the proximity of collection points to consumers reduces barriers to product returns. "Making return points easily accessible encourages customer participation and strengthens companies' image as committed to practical and sustainable solutions," he says.

Benefits for the retail market

In retail, reverse logistics with extensive reach provides significant gains. Companies reduce their transportation and warehousing costs, as well as improving inventory management efficiency. The integration of advanced technology in collection and distribution systems also allows for greater predictability and control over operations.

PostalGow, with its "end-to-end" approach, delivers solutions covering everything from equipment collection to reconditioning and final delivery. In 2023, the company registered 60% growth, strengthening its position as a benchmark in the reverse logistics sector in Brazil.