How does Black Friday boost the travel insurance sector?

With the proximity of the Black FridayOn November 29th, the travel insurance sector is poised to capitalize on increased consumer spending and the beginning of year-end holiday and travel planning. Traditionally marked by discounts on electronics, fashion, and home decor, this date is also gaining relevance in less obvious sectors, such as insurance, which are seeking to attract new customers and retain existing ones through strategic promotions.

According to a survey by Mercado Livre and Mercado Pago, 85% of consumers are planning to make purchases during the event, a five percentage point increase compared to 2023. For the CorisAs a leading provider of travel assistance and insurance, Black Friday coincides with the time when many Brazilians begin to plan their summer trips, creating an opportunity to meet the growing demand.

“Black Friday is a unique opportunity to democratize access to essential services like travel insurance. Besides offering attractive prices, it's the ideal time to educate consumers about the importance of traveling protected and ensuring more peaceful and secure experiences,” says Claudia Brito, Commercial and Marketing Director at Coris.

Black Friday: Growing Impact on the Insurance Sector

In recent years, insurance companies have seen significant results by offering promotions during Black Friday. Exclusive discounts and additional benefits attract consumers, especially in the tourism sector, where protection against unforeseen events is essential. In 2024, Coris highlights its special campaign: customers who purchase travel insurance for the United States or Europe during the month of November will receive a 1GB internet data chip, reaffirming the brand's commitment to providing security and convenience to travelers.

"Initiatives like this expand the reach of travel insurance and encourage consumers to recognize its value not just as a precaution, but as an essential part of planning a good trip," Claudia adds.