The Observatory of National Electronic Commerce, linked to the Ministry of Development, Industry, Commerce and Services (Mdic), disclosed that the e-commerce in Brazil registered a growth of 4% in relation to 2022, moving US$ 196.1 billion over 2023. This value represents more than five times the amount recorded in 2016, which was just over R$ 39 billion.
According to the report, Sao Paulo, Espirito Santo and Minas Gerais concentrated 60% of the business conducted via e-commerce in 2023.
“This shows that we have a hard work to do, which is the process of digital inclusion and income distribution”, said Uallace Moreira, Secretary of Industrial Development, Innovation, Trade and Services at Mdic.
Purchasing Profile
Based on electronic invoice data provided by the Federal Revenue, the Observatory pointed out that smartphones led sales in Brazilian e-commerce in 2023, moving R$ 10.3 billion. Other products that stood out were books, brochures and printed matter (R$ 6.4 billion), televisions (R$ 5.3 billion), refrigerators and freezers (R$ 5 billion), tablets (R$ 4.4 billion) and food supplements (R$ 3.7 billion).
The list of best-selling products varies from state to state. In Minas Gerais, footwear was the most purchased; in Espirito Santo, air conditioning units led. Santa Catarina and Paraiba stood out in the sale of refrigerators and freezers; in Goias, automobiles were the main product, while in the Federal District, books were the best-selling.
Online Trade Adhesion
The report also revealed significant differences between the Brazilian regions. The Southeast region dominated the e-commerce scenario, concentrating 73.5% of online sales, followed by the South (15.2%), Northeast (7%), Midwest (3%) and North (1.3%). When analyzing the origin of purchases, the Southeast was also the main, with 55.6%, followed by the South (16.8%), Northeast (TP,813T).
To increase the adhesion of small businesses to online commerce, MDIC and the Brazilian Agency for Industrial Development (ABDI) are developing the E-commerce.BR project, with a forecast of launch by the end of the year. The initiative aims to improve the financial performance of companies through innovative solutions, especially in regions where e-commerce is still incipient. In terms of e-commerce flow, interstate transactions were predominant, representing 62% of operations, while transactions within the state itself totaled 38%.
With agency information
