With messaging solutions focused on SMEs, CM Mobile starts operation in Brazil

CM Mobile, a reference in Latin America in messaging solutions, announces the beginning of its operations in Brazil. With a portfolio that already serves more than 5 thousand customers in 12 countries, the company presents a robust and intuitive omnichannel platform & NOW adapted to meet assertively the demands of retail and, in particular, small and medium-sized companies.

“There are solutions of this type in Brazil, but most are directed to the enterprise market.We have identified a gap in the service to retail SMEs, which need chat technologies certified by Meta, safe and financially accessible. It is in this niche that we intend to make a difference”, analyzes Pollen Kuhnen, Country Manager of CM Mobile in the Country.

Outside Brazil, where the company is known as Concepto Movil, the platform registered in 2024 more than 6 billion messages trafficked, standing out in markets such as Mexico, Colombia, Peru and Central America. For the Brazilian scenario, the goal is to win 2 thousand customers by 2030 and have a team of 30 employees in up to three years, strengthening retail service that still finds many opportunities for technological growth.

Solutions Portfolio

CM Mobile, 100% solutions available in Portuguese, offer an integrated administration of all interactions between companies and their customers. The system enables both the service by human agents and through automated channels, using interactive menus and bots equipped with Generative AI & resources that adapt to the specific needs of each retailer.

Custom bots learn from each interaction, continuously improving the quality of service and ensuring a unique touch for different types of e-commerce or services. Each knowledge base is managed individually, respecting the identity and processes of each customer, especially retail operations.

For the Brazilian operation, the initial focus is on WhatsApp & O tool that, together with India, leads the global use of this application.“Facilitating the use of WhatsApp for business generation is a priority, especially considering the great potential of the application among our customers and the challenge of consolidating secure transactions in retail”, Kuhnen points out.

Among the solutions offered are:

• VentaChat Platform that allows the integration of sales directly through WhatsApp, with real-time service, interactive catalog and features that streamline purchase orders. The official verification seal of Meta, in turn, reinforces the security of transactions and minimizes risks of fraud & IS a crucial point for retailers and consumers.
   
• Broadcaster Bot This tool automates and personalizes communication on channels such as WhatsApp Business, Messenger, RCS, Apple Business Messages, among others, answering frequently asked questions and offering immediate support, either through robots or human agents.

Expansion and Perspectives

Kuhnen says that CM Mobile leaves for the Brazilian market with boldness and optimism.“O Brazil holds the largest market in Latin America, but there is still a significant share of retailers without access to innovative and affordable solutions.We trust in the potential of our technologies to transform this reality and boost small and medium-sized businesses”, he concludes.