With over 23 years of global experience, Vinicius Picollo is the new CSO of US Media

A us media, media solutions hub, has just announced the hiring of Vinicius Picollo for the position of Chief Strategy Officer (CSO). With 23 years of international experience, the reinforcement arrives not only to leverage the company's presence in Latin America, but also to lead its expansion into the global market.

He has held several leadership positions in both B2C and B2B, including global companies such as Signify (formerly Philips Lighting) and Superside, several agencies such as iProspect, BETC/Havas, Fbiz, Dentsu, ID/TBWA, as well as consulting for major brands and startups. Vinicius has extensive experience in creative strategy, digital marketing (including offline and performance media), digital transformation, departmental construction and refinement, revenue generation with measurable results, among other areas.

Picollo also lived in different countries throughout his career, which made him fall in love with interculturality and the possibilities of a global vision.For him, this experience will be extremely useful to help the company establish partnerships in Latin America and prospect customers in several countries.

“A company with the potential of US Media has the chance to do business not only in Latin America, but around the world”, says the new CSO. “I believe that most countries still do not see the media opportunities that exist in the region , in addition to the similarities we have with other countries “ south of the globe in their digital consumption habits, enhanced by the rapid adoption of mobile media. It is this promising connection between markets and cultures that we will work to build together going forward”, he adds.