With an Investment of R$300 Million, Rock Encantech is Born – The Most Comprehensive Customer Engagement Platform in Latin America

With investment of R$ 300 million from the Hindian Fund and the acquisition of Bnex, ROCK reaches the market as the most complete solution for customer engagement in Latin America.Made also by the newly acquired companies Directo.ai, Izio&Co, LL Loyalty and Propz, the group was born covering several segments of the Brazilian market with its solutions based on data intelligence and loyalty, serving companies such as Arezzo, JHSF, Itau Shop, Assai, Supermarkets BH, Plu, Moldon, Martins/Dom, Savegnago, New Paix, Pharmacy, Nurse, Nurse, Nurse, Nurse, Nurse, Nurse, Nurse, Nurse, Other.

With more than 320 active customers, Rock projects revenue of R$ 100 million in 2024 and twice that in 2025, always seeking to delight each customer with personalized shopping journeys.Only with SaaS solutions in CRM, there are already more than 130 million users registered in loyalty programs and managed benefits for customer retailers, totaling more than R$ 310 billion GMV (Gross Goods Volume) and 1.3 billion transactions per year.

Captained by Carlos Formigari, founder of Netpoints Fidelidade and former CEO of Itaucard, and Jorge Ramalho, former CTO of Itau and CIO of Alpargatas, ROCK Encantech is committed to redefining the standards of Customer Knowledge in Brazil, integrating technology and humanity. The ROCK brand is also an acronym of “urn On Customer Knowledge”, or Return on Customer Knowledge, thus positioning the resources destined for CRM, Loyalty and AI platforms as investments with measurable returns. 

According to Formigari, CEO of ROCK, the numbers highlight that the company is prepared to inaugurate the segment of enchantechs in the country, with the purpose of transforming the shopping experience, engaging customers to achieve exceptional returns. “A acquisition of Bnex was strategic because ROCK not only gains in number of customers and registrations, but also has the most complete engagement platform in the market by incorporating Consumer Science, since BNEX developed its CRM solutions looking not only at the shopper or consumer, integrating in all its analysis the household and geographic dimension and demographic.With this, we want to continue to collaborate and innovate with the retail sector, innovating strategies and the retailing of the retail sector.

From data to engagement: an integrated strategy 

According to Opinion Box and Octadesk, 87% of consumers prefer brands that offer a good experience. Proof of this, analyzing the behavior of millions of customers engaged in loyalty programs for 12 months, while consumers have an average frequency of 4.0 purchases per month, those who adopt engagement solutions of the group companies more than double their average frequency of purchases, reaching up to 9.0 purchases per month for the supermarket segment. With the commitment of campaigns with the use of artificial intelligence algorithms, ROCK registers ROAS (return on the spending on communication) above 4001 purchases per month for the company, ensuring that it is profitable to invests, thus it is the company. 

Today, ROCK products are mainly aimed at large and medium-sized retailers, which operate in highly competitive segments. Among them, are: CRM, complete loyalty and marketplace platform, omnichannel cashback solutions, market and geographic intelligence, shopper analytics, offer customization algorithms, promotional automation, customer research and laboratory, white label applications for benefit clubs, retail media and AI applications for consumer engagement with offers made by the industry. 

Jorge Ramalho, CIO of ROCK, points out that the great differential of the portfolio in relation to others found in the market is to be 100% integrated and with a high level of data governance.“Currently, there are numerous intelligence solutions being offered to the retail sector, but due to the complexity of the segment, these solutions end up being implemented in a fragmented way and without an adequate management of the data, often putting at risk the retailers themselves and their customers” ROCK companies will continue to serve customers with the same dedication, commitment and quality, maintaining their culture of performance excellence, in addition, they will receive the structure that makes their operations available even more, strengthening their capacity. 

“We are embracing the mission of catalyzing change, establishing new paradigms for the retail and consumer intelligence industry”, reinforces the CEO about the role of ROCK in the current market.“O retail is innovative by necessity, since it depends on the attentive look at consumer evolutions.Therefore, we have structured a platform that analyzes purchases, personalizes offers and promotes measurable behavioral changes”, adds Formigari. 

About the products and services currently offered by the group companies, Formigari reinforces “inum the first moment, the products and services offered by ROCK companies to their current customers will maintain the same quality standard and with the additional investments that ROCK is making, very soon our customers will have significant gains in quality, with innovation and safety”. 

Possibilities for new acquisitions 

For the future, ROCK must maintain an active market position, identifying and mapping new business acquisition opportunities that complement its business strategy. Formigari emphasizes that each move in this direction should focus on companies committed to promoting and delighting customers, as well as excellence in the digital age. 

“Our company name is an acronym that refers us to one of the most disruptive movements of humanity, rock, so we need to live up to this definition”, points out the CEO. “Every person and partner involved in this journey needs to value authenticity, after all, only the celebration of individuality can make customers unique amid a dynamic and challenging scenario like the current one. So, we will always continue to search for what makes us exceptional”, concludes.