Curated by Delfia and powered by Datadog, Grupo CVLB revolutionizes e-commerce operations.

In a matter of seconds, the quick response to a product search on a website generates a safe purchase. What seems simple is the result of a complex technological application that meets the needs of a company and brings positive financial results. CVLB Group with a Delphia, curation of digital journeys, for the implementation of the observability and market monitoring solution Datadog.

The biggest challenge of the company to adopt the application with the Delfia curatorship was the centralization of the observability by the ease of integration brought by Datadog, because the company is based on diverse systems, since the Group originates from the merger of two retail companies: the House and Video, with a strong presence in Rio de Janeiro since 1988 with 240 stores, and Le Biscuit, with significant performance in the Northeast with 130 stores that together have a turnover of R$ 3 billion.

“Because it is plug and play and cloud-based, Datadog was instrumental in lifting the observability structure in a very agile way”, he says Lucas Testa, technology manager of the CVLB Group and responsible for the company's website, application and marketplace. With the introduction of the Delfia solution, one of the critical endpoints, the response time above 4 seconds on the site, for example, was reduced by 60%.

Also, the solution boosted sales of stores and e-commerce of the CVLB Group. “Any minute of unavailability in our systems directly impacts our sales goal by the hour.We identified that the endpoint of the website catalog and the application ”app responsible for searching and displaying product information 7 seconds showed a response time, which compromised the user experience. With the visibility offered by Datadog trace, we were able to locate the bottleneck and optimize the application. Today, this time fell to only 1 second, reflecting in a much more fluid and efficient navigation for the customer”, comments Lucas Testa.

“We are always ready to offer the necessary support, either to clarify doubts about the tool or solve more complex technical issues. We make a point of acting quickly and accurately, ensuring that the customer has all the necessary support to maintain its operations with” excellence, says Plinio Moreira, Observability Manager at Delfia, which reinforces Delfia's commitment to agile and effective support, both in doubts and in technical aspects.

Operation 100% in the air: historical

In 2022, when Casa Video still did not use Datadog, it had some system crashes and instability on Black Friday, the most profitable and decisive sales period of the year for the company. As early as 2024, the entire system became 100% available and did not fall at any time, according to Testa.

According to the executive, Datadog was able to centralize the entire operation so that the internal team had the vision of all systems and became proactive in solving problems.  

“A flow growth and greater interaction is observed on Black Friday where access peaks occur, usually in the multicloud application that depends on several systems (Azure, GCP and AWS), so we monitor the main endpoints within Datadog and we have greater predictability of problems. We did not have the visibility of how order integration failures occurred and today we are much more proactive: when instability occurs, the SAC, Omnichannel and Logistic teams are immediately warned to treat and create routines for these problems”, he details.  

Another Datadog-specific feature, Watchdog, which goes a little beyond observability and allows you to configure endpoints under 3 seconds generating alerts and detecting anomalies, also made all the difference in Group operations.

“Based on the history of services, the system detects when there is something strange within this pattern registered in the database. Many of these occurrences are very real problems not mapped until then, on which, now, we are alerted in time to trigger the teams responsible to solve them before impacting the customer or sales results”, explains Testa.

The technology manager of the CVLB Group values the partnership with Delfia, especially in technical support, in initiatives with workshops and with the Customer Success department, which protects the customer and defends the budget set in the purchase of the license. “The curatorship of Delfia has been fundamental, both to clarify specific questions about the solution and for more technical issues, such as the grouping of requests and costs on demand, which helps us avoid more problems. In addition, they constantly support us in the exploration of new Datadog features and promote workshops that expand our knowledge, concludes that are quite proactive in this monitoring.