With the arrival of Black Friday, A&EIGHT invests R$ 1 million to create AI that increases revenue of companies with SEO strategy

A A&EIGHT, ecosystem of end-to-end digital solutions of high performance, has just announced its new artificial intelligence tool for the market. Titled SAIO (Search AI Optimization), the resource is focused on SEO for e-commerce and was developed within the innovation laboratory of B8one, one of the companies of the A&EIGHT group. 

As a result of a two-year development process and a total investment of R$ 1 million, SAIO presents a crawler engine, which allows it to use mechanisms similar to those of search engines such as Google, Yahoo and Bing. In this case, the solution simulates this behavior to automatically diagnose SEO opportunities and produce content that fits these requirements. In practice, the platform performs end-to-end diagnosis of partner sites and generates massive content of thousands of products through multiple AI LLMs.

According to Renato Avelar, partner and co-CEO of A&EIGHT, the solution channeled the knowledge of decades of SEO expertise of the group professionals and featured an authorial work developed by the software engineering team, responsible for the entire application infrastructure. “A proposed with SAIO is that the tool performs, in a few days, what SEO professionals would take years to deliver to a brand. We believe that it is possible to achieve growth between 30% and 60% in short-term organic billing of customers with the new”” platform, he highlights.

According to a study conducted by BrightEdge, more than 53% of all online traffic comes from organic searches. For Avelar, the data reinforces the importance of SEO, since by adopting strategies that direct demand for a particular company or product, brands can generate up to twice as much revenue compared to those that do not. “The big point involving the process, however, is the delay to ensure results, since organic traffic requires the creation of a large number of content aligned to complex rules, responsible for ranking the material within the” search engines, he adds.

Hugo Alvarenga, partner and co-CEO of A&EIGHT, states that the great asset of the tool is precisely in massively shortening this work, accelerating the results of partner brands through technology. “By means of SAIO, we created an unprecedented mechanism in the market, which unites the power of AI with one of the main needs of e-commerce. While many companies have only been using the resource to promote service agents, we have been able to go beyond by bringing an AI with direct application in SEO”, details.

For example, last year, Liz Lingerie used SAIO during a testing period and, even with the unfinished product, recorded an increase of 64% in organic sales on its website.