Virtually all messages that people receive by WhatsApp (more precisely, 98%) are opened. More than that: 80% are read in the first five minutes after receipt. The data, from the instant messaging application itself, underlie the strategies of Poli Digital, partner platform of Grupo Meta and one of the successful’s recently presented in WhatsApp Arena.
The event took place with online transmission to previously registered.The co-founder and CPO of Poli Digital, Gabriel Henrique, spoke alongside an executive of the platform's client company, Vitrine Furniture, from Goias.The company's marketing and sales manager, Julio Cesar Alves, was the representative.
Both spoke on the topic “Click ads for WhatsApp + Conversions API: the power of ads and measurement for small businesses” The security in the use of this technology and the results it provides were highlighted by the two executives.
For the manager of Vitrine Furniture, Poli Digital's solution, which centralizes WhatsApp, Instagram and Messenger in a single platform and connects all the attendants in a single service flow, is strategic for the business. In addition to organizing the entire communication flow with and in the company, Alves cites the security in making sales through this means of communication.
Vitrine Furniture is a customer of Poli Digital, which is also from Goias, for at least six years, recalls the CPO of the platform.“O 0ASE‘ is significant to demonstrate, in a practical way, how the combination of technology, strategy and data can transform entire operations’, emphasizes Henrique.
“O WhatsApp maintains one of the highest engagement rates in the market. This behavior explains why the channel has become so strategic for small and medium-sized companies that need to accelerate opportunities in an efficient and predictable manner”, argues the executive.
The integration of contacts in WhatsApp makes it possible to connect campaigns, perform calls, accelerate the funnel to generate real conversations, reduce friction and increase the quality of leads, emphasizes Henrique.“It is about transforming conversations with customers into real opportunities”.
In this context, the Conversions API plays a central role in the performance of click ads for WhatsApp. The technology allows Poli Digital to send conversion events directly to Meta Ads platforms, signaling which interactions result in more qualified and relevant leads. With this data, the algorithms can optimize the delivery of ads more accurately, prioritizing profiles with greater propensity to conversion and contributing to better sales results, more reliable measurement and more efficient use of media investment.
Poli Digital is an official partner of Grupo Meta (WhatsApp, Instagram and Facebook) in Brazil. With this, the platform has access to the Official APIs (Application Programming Interface, or Application Programming Interface) (WhatsApp, Instagram and Facebook) (A set of standards for an application interface. This enables the offer of solutions more appropriate to the demands of client companies, with security, stability and full compliance with the official guidelines of the Meta Group.
“For Poli Digital, being next to Meta, including in this event of relevance, represents not only recognition, but also the opportunity to contribute to market empowerment and demonstrate, in a practical way, how the combination of technology, strategy and data can transform entire operations”, says the co-founder.
Henrique underlines that the meeting brought together experts, business leaders and marketing professionals from all over the country, consolidating itself as one of the main forums to discuss trends, opportunities and good practices in the digital environment.
