Brazil already has 502 million digital devices in use, including computers, notebooks, tablets, and smartphones, which represents 2.4 devices per inhabitant, according to the 36th edition of the FGV Annual Survey on the Brazilian IT Market and Corporate Usage. Simultaneously, a study by Counterpoint Research indicates that smartphones may become up to 71% more expensive by 2026 due to the memory chip crisis, particularly impacting entry-level models and Chinese brands. In such a vast and volatile market, capturing consumer attention is only the first step. Many retailers still see customers disappear after the first purchase, returning only when another store maintains constant contact.
Maycon Richart, CEO and founder of MercadoPhone, a SaaS management platform developed for smartphone retailers, observes that many merchants still lose customers due to simple relationship failures. According to him, the consumer makes a purchase but often disappears, returning only to companies that maintain constant contact. “While the market grows, what differentiates a business is not just price, but the ability to follow up with the customer over time and transform an isolated purchase into a lasting relationship,” he states.
The expert also emphasizes that, given intense competition and pressure from higher prices, customer retention has become a strategic factor. “Retailers who do not invest in communication and post-purchase follow-up end up losing ground. With the saturation of digital devices and the ease of price comparison, consumers are more selective and prone to switch stores,” he states. Maycon adds that, in this scenario, “following up with the customer over time, understanding their preferences, and offering continuous service has ceased to be merely a differentiator and has become a necessity for those who want to remain competitive in the sector.”.
In light of this, specialized management platforms, such as MercadoPhone, stand out by offering tools that help establishments follow up with customers in a structured way. Through automated post-sale systems, detailed purchase history records, and consumer behavior analysis, these solutions enable merchants to transform a one-time purchase into an ongoing relationship, strengthening loyalty in an increasingly competitive market.
