Giuliana Flores Subscription Club arrives in the interior of Sao Paulo 

Giuliana Flores is expanding the Giu Club, subscription system that offers a flowery and immersive experience to customers, with unique plant kits and items. Before available only to residents of the city of Sao Paulo, from October 2024, the service will be expanded to also serve the cities of Sao Caetano do Sul, Sao Bernardo do Campo, Santo Andre, Maua, Guarulhos, Osasco, Barueri, Diadema, Carapicuiba, Santana de Parnaiba, Pirapora do Bom Jesus, Itapevi, Cotia, Cotia, Serra da Serra da Sorbear, company, base 0, the company that has become a safe, the company of the year, the company of Serra Jorna, the company, the company, the company of the company of the Sor1.

The kit includes species selected according to the mood of the month, an exclusive vase personalized with the club logo, scented sachet, a flowerfood (supernutrient that prolongs the durability of plants), a playlist on Spotify for the subscriber to immerse themselves in a unique musical universe, in addition to a special package with tips, content and information about the inspiration of the box. Subscriptions can be weekly, biweekly or monthly. It is worth noting that the delivery of the transparent glass vase is exclusive for the first subscription of the weekly and biweekly plans & the monthly plan does not include vase.

Who's subscribers?

The majority of the service audience is composed of women, representing 60% of subscribers. The initiative increased the visibility of the brand and attracted customers, with 60% of them being new consumers.In addition, the service has had great adherence among health professionals, such as dentists and psychologists, highlighting the positive influence of plants in formal environments, such as offices, and highlighting its transformative role in the well-being of patients.

Consolidated growth in 2024

This year, the company aims to make 800 thousand deliveries. Success is evidenced not only by the expressive numbers, but also by the dedication to offer a diversified portfolio of products, excellent service and fast deliveries and e-commerce it serves the entire country and there are deliveries that can be made in up to three hours, depending on the location.

“We are very happy to expand the Giu Club to more locations, reaching a greater number of customers. This project was created to further strengthen the presence of our brand in the daily lives of people, bringing color and life to their homes. It is like a welcoming embrace of nature amid the rush of everyday LIFE”, shares Clovis Souza, CEO of Giuliana Flores.