A ClickBus, Brazil's largest bus ticket sales application, announces the launch of a new customer relationship feature that combines technology, data intelligence, and exclusive benefits. This initiative, a first in the bus transportation sector and carried out in partnership with the CRMBonus platform—a retail media and data tool—uses artificial intelligence to offer all customers who purchase tickets through ClickBus the opportunity to secure offers from their favorite brands such as: Quem disse Berenice, Hering, Sem Parar, Wine Vinhos, Sam’s Club, Aramis, Corello, and Giuliana Flores, further personalizing the online bus ticket purchasing experience.
The CRMBonus solution is anchored in the concept of retail media and utilizes artificial intelligence, cross-referencing customer behavior data and consumption trends to transform the customer journey into an even more comprehensive experience. From the moment a passenger purchases a ticket on ClickBus, the technology cross-references the traveler's profile and preference data, maps partnerships with relevant brands, and suggests personalized coupons tailored to each consumer's profile. The customer receives these offers directly via WhatsApp, starting from their departure time, and has the option to unsubscribe at any time, maintaining full control over communications.
“The partnership with CRMBonus allows us to go beyond ticket purchasing, creating a unique experience that connects our customers with brands that are relevant to them. We want the bus journey to be remembered not only for its convenience but also for the benefits it provides,” highlights Michelle Xavier, Marketing & Growth Director at ClickBus.
The initiative, which began operations in September 2024 across 10 locations in Brazil, has already impacted 500,000 customers and recorded an engagement rate of 65%—a significant figure compared to the market average, which ranges from 35% to 40%. The ticketing platform announced that the goal is for over 3,000 ClickBus routes to offer this benefit to customers.
Through the CRMBonus recommendation engine, which cross-references preference and consumption habit data, each customer gains access to exclusive coupons for use both in physical stores—with over 10,000 connected points of sale—and on partner e-commerce sites. This omnichannel approach not only expands the reach of the offers but also stimulates the economy of the final destinations by encouraging consumption at local businesses and enhancing the traveler's experience, allowing them to choose where and how to redeem their benefits.
CRMBonus endorsed the significant potential for integration in the bus transportation sector and the positive results achieved through this union with the traveltech. “Our recommendation engine analyzes each passenger's profile and suggests coupons that are truly relevant to them. This generates value for all parties: customers gain real benefits, brands reach a highly engaged audience, and local tourism is boosted. We noticed that ClickBus's customer base has embraced the concept very well, which has brought greater relevance to our audience offers. With this conversion success, we have been able to bring more and new offers to the company's customers,” explains Eduardo Vieira, CTO of CRMBonus.
