Cybersecurity in 2025: What businesses can expect and how to prepare

Cybersecurity is constantly changing, driven by technological advances and increasingly sophisticated digital threats. In 2025, organizations face an even more challenging landscape, in which hackers use artificial intelligence to exploit vulnerabilities in record time, with digital identities becoming priority targets. In this scenario, the question is clear: how can companies not only protect themselves, but also thrive in such a dynamic environment?

“Unfortunately, Brazil is already among the main targets of hackers in the world. Recent Check Point Research data shows that attacks in the country continue to grow, and the bad news is that the level of maturity in cybersecurity of most Brazilian companies is still very low”, warns Thiago Tanaka, director of cybersecurity at TIVIT, a Brazilian multinational that connects technology to a better world. “In 2025, it will be essential to operate with greater cyber resilience, which includes protecting access, investing in proactive solutions, keeping up-to-date software and empowering teams to identify and mitigate threats.”.

With the growth of artificial intelligence (AI) and automation, cybercriminals are becoming more skilled. The use of AI in cyber attacks is allowing the creation of more sophisticated and difficult to detect threats. A significant increase in the frequency and complexity of cyber attacks is expected in the coming years. This makes enterprises need to rethink their security strategies and adopt more advanced solutions.

The report Cybersecurity Forecast 2025, produced by Google, says that AI will be one of the main risk vectors next year. Its application will facilitate the creation of new forms of phishing, social engineering attacks and deepfakes, which can be used for identity theft. The report also points out that ransomware will remain a disruptive threat, now with more elaborate extortions, such as threats of sensitive data leakage and operational interruptions.

Other trends and threats cited in the report also include: The democratization of tools for hacker attacks (subscription attack services are reducing entry barriers for less experienced criminals); vulnerabilities being exploited in record time (this acceleration requires companies to act proactively to mitigate risks and protect their systems before they become targets); attacks on identities and hybrid environments (with the expansion of hybrid work, compromised digital identities are becoming one of the main attacking vectors). 

As the cyber threat scenario becomes more complex, it is increasingly necessary for companies to implement security from the beginning of the development of their systems and applications. With the rapid technological evolution and the ongoing digital transformation, security must be thought of from the architecture of the solutions, and not just as a “repair” after implementation.

Tanaka highlights that the best alternative to reduce the chances of attacks is through the adoption of preventive measures, combined with robust, adaptable and collaborative strategies:

• Strengthen AI-based monitoring: Artificial intelligence solutions can detect anomalous patterns and respond to threats in real time. Integrating AI tools into defense systems should be a priority.
• Implement the Zero Trust model: The concept of “zero trust” minimizes the risk of undue access by applying continuous authentication and network segmentation, as well as ensuring that only authorized users and devices are allowed to access critical data.
• Invest in the protection of digital identity: With identities being one of the biggest points of vulnerability, technologies such as multi-factor authentication and identity management (IAM) are fundamental to reducing risks.
• Regularly update infrastructure and training: Ensuring that systems are always up to date and that employees are regularly trained helps mitigate social engineering attacks and exploitable vulnerabilities.

“ Companies need to see cybersecurity not as a cost, but as a strategic investment capable of generating competitive advantage. It is an essential differentiator to ensure business continuity in a scenario of growing threats. At TIVIT, our commitment is to deliver solutions that integrate perfectly with our customers” operations, allowing them to focus on the growth of their business, without concerns about cyber risks“, highlights Tanaka. ”We are prepared to face the challenges of 2025 with a robust and proactive approach based on our expertise in managed security services, 24/7 monitoring and artificial intelligence driven protection.” 

We have a monitoring structure, detection and response with the most modern tools and a team of professionals that guarantee a very effective coverage of information security.  The cost of using this structure by our customers is infinitely lower than a company would incur if it decides to establish its own organization. This study can and should be applied before making the decision to maintain its own cyber security structure.  Anyway, whether with an internal structure or with a cyber security services company, it's not worth taking the risk.