CHICOOH+, the first trading desk for OOH and DOOH in Brazil, announces its strategy for Black Friday 2025, combining technology, market intelligence, and sustainable solutions. The planning for Black Friday is entirely focused on immediate conversion, using high-circulation digital assets and adaptability to capture consumer attention at the right moment.
The proposal for the project “Black Friday 2025 CHICOOH+” includes digital inventories located in commercial corridors, shopping malls, high-traffic roads, and transport terminals, reflecting the typical urban behavior of the date, marked by high movement and extended hours. The use of real-time data allows segmentation by geolocation, foot traffic, age group, and consumption profiles, enhancing the relevance of the displayed messages.
This scenario becomes even more significant when observing the strength of Black Friday in Brazil. According to a survey by Google, six out of ten Brazilians are expected to take advantage of the shopping season in 2025, and 39% plan to spend more than last year, with categories such as beauty (45%), home (39%), and food (32%) topping the intentions. Celebrating 15 years in the country, the date is no longer limited to a single day; it has transformed into a season of offers, capable of mobilizing consumers from distinct profiles.
“Our planning for Black Friday is focused on performance. We work with digital assets that allow total flexibility, adapting content to changes in stock, promotions, and even consumer behavior throughout the day. It is a moment when the speed of communication makes all the difference for brands,” explains Chico Preto, CEO of CHICOOH+.
The proposal includes dynamic creatives, such as videos and animations, which enhance visual impact and favor constant adjustments. Interactive elements, such as QR Codes and discount coupons in complementary media, serve as direct shortcuts to conversion, connecting consumers to virtual stores, landing pages, or specific promotions.
The metrics evaluated go beyond estimated reach and display frequency: engagement with interactive elements and spikes in physical and online traffic are crossed with data provided by clients, allowing for a more accurate measurement of the real impact of the campaign. Brand lift studies can also be applied, supporting strategic adjustments.
In addition to performance, CHICOOH+ reinforces its commitment to sustainability. Brands can fully offset the carbon emissions of their campaigns through certified projects, and there is a prioritization of inventories operated by exhibitors with socio-environmental initiatives, such as the use of solar energy.
“Our role is to provide brands with the necessary tools to succeed on Black Friday: technology, data, creativity, and environmental responsibility. DOOH is capable of generating immediate impact and creating an omnichannel experience that connects the physical to the digital. This is how we help our clients turn opportunities into results,” concludes Chico Preto.
