Strategy Studio comes to market with an innovative proposal that breaks with the traditional model of agencies and consultancies. Instead of acting only as a supplier, the studio becomes a direct partner of the growth of startups, small and medium-sized companies through the for equity model, in which it provides strategy, branding and executive experience in exchange for corporate participation. The objective is simple and direct: to support expanding businesses that need positioning, differentiation and structure to scale, but that do not always have the resources to hire senior services of high value. The strategy boutique has just closed a contract for the launch of a hair cosmetics brand that will be launched in the first quarter of 2026.
Created by three executives with extensive experience in the financial, communication and innovation markets, Strategy Studio aims to support entrepreneurs and founders to transform vision into value, connecting brand strategy, digital strengthening and business direction in models developed for small and medium-sized companies. The for equity format is the highlight of the performance and brings the studio closer to the reality and results of the companies it serves.
Founded by Rodrigo Cerveira, CMO of Vortx, Ricardo Reis, CEO of Ampliva, and Norberto Zaiet, former CEO of Banco Pine, Strategy Studio brings together complementary expertise that responds to the main growing business pains, such as branding professionalization, margin and ticket increase, scale with consistency, structured communication and strengthening the perception of value before investors, franchisees or new markets.
With the “Alma concept for its” Vision, the studio starts from the business strategy to build strong, consistent and scalable brands. According to Rodrigo Cerveira, “a expansion is only sustainable when the brand sustains the value that the market sees. Well-positioned businesses increase visibility, accelerate traction and gain strength to grow, especially in the universe of startups, where each choice weighs in the next step”.
Strategy Studio operates in two formats: strategic consulting for already consolidated companies seeking repositioning and growth, and the for equity model, aimed at startups and promising businesses in which the studio becomes a direct construction partner, participating in the journey and sharing risks and results. This proposal reinforces the studio's differential and the distance from traditional agencies, by combining branding, digital and executive vision within a long-term logic.
Among the experiences of the partners are the construction of the Vortx brand, the digital transformation of Banco Pine with Pine Online and the restructuring of the Hyundai brand in Brazil, projects that show the ability of the trio to integrate strategy, positioning and execution to generate real value to growing businesses. This is exactly this vision adopted in strategies of large companies that we are adopting with startups, aiming to accelerate growth from the solution of business pains, through operational strategy, marketing and effective positioning in the” market, concludes Rodrigo Cerveira.
