Loja Integrada CEO Presents 4 Strategies to Keep Sales Hot in 2025

Beyond boosting sales with attractive offers, Black Friday and Cyber Monday presented a strategic opportunity for retailers to reassess their operations, analyze campaign results, and plan end-of-year sales and next year's promotions. For Loja Integrada, a reference in automation and data intelligence for e-commerce, the dynamism of e-commerce demands a continuous investment in intelligent solutions for operational efficiency.

"The end of the year is the ideal time to reassess suppliers, adjust commercial terms, and implement strategies that guarantee higher margins and greater competitiveness in the market," says Victor Popper, CEO of Loja Integrada.

In 2024, Black Friday generated R$4.27 billion in online sales on Friday alone, an 8.41% increase compared to the previous year, according to Neotrust Confi data. With the rise in digital consumption, retailers have access to valuable data on their consumer profiles, which can be used to create personalized and lasting campaigns. "Strategies like progressive discounts, personalized messages, abandoned cart recovery, and special conditions help strengthen the customer base and maintain a constant flow of e-commerce sales," highlights Victor.

Following are four strategies that can help keep sales hot next year, according to Loja Integrada:

1. Adoption of progressive discounts

Progressive discounts stand out as a powerful tool for increasing average order value and engaging customers. This strategy encourages consumers to buy more in order to receive proportional benefits, such as larger discounts or special conditions.

Example: 5% for purchases above R$ 100, 10% above R$ 200, and 15% above R$ 300. According to a study of ActiveCampaignProgressive discounts can increase the average order value (AOV) by up to 50% compared to orders without incentives. In addition to boosting revenue, this approach is ideal for moving leftover inventory from the year and providing a rewarding shopping experience. 

2. Personalized messages with consumption behavior

Custom messaging tools allow sending emails or WhatsApp messages based on purchase and browsing behavior, increasing conversion potential through the established connection. Exclusive offers, such as free shipping or special discounts for Black Friday shoppers, are ways to invite consumers back and explore new products. 

3. Abandoned Cart Recovery

Black Friday highlighted one of e-commerce's major challenges: abandoned shopping carts. In 2024, a Baymard Institute survey revealed the global average shopping cart abandonment rate is 70%. To address this issue, Loja Integrada offers a recovery functionality that goes beyond automatic reminders to complete unfinished purchases, also targeting customers who have shown interest in products, even without adding them to their cart. This feature helped merchants recover over R$30 million in sales in 2024.

4. Special conditions for loyal customers

Exclusive promotions don't need to be tied to seasonal events. To maintain engagement, retailers can offer benefits for repeat purchases or loyalty programs, such as automated points accumulation for reward exchange. Communication can also be personalized for this customer segment to maintain consistent contact, offering birthday gifts, store reviews incentives, friend referrals, and other opportunities.

With automation, retailers optimize operational tasks and focus on strategies that increase engagement. Data, meanwhile, allows for more informed decisions, from choosing promotions to segmenting campaigns. This combination is the differentiator for driving sales and building sustainable customer loyalty," concludes Victor Popper.