Thoughtworks, a global technology consultancy that integrates design, engineering, and artificial intelligence, announces that Casas Bahia, one of Brazil's largest retailers with over 1,000 physical stores and a comprehensive e-commerce platform, has successfully completed the migration of its data lake and Databricks platform to the Google Cloud Platform (GCP). This strategic move has already resulted in an immediate 10% reduction in costs and gains in operational efficiency, establishing a robust and scalable foundation to handle the high demand of the Black Friday season and support the company's future growth.
“At Casas Bahia, we constantly seek to innovate and improve how we serve our customers,” states Filipe Jaske, Chief Technology Officer of Casas Bahia. “With Thoughtworks” partnership, our new infrastructure provides the necessary scalability and efficiency to support our growth. This transformation allows us to work faster and more effectively, automating up to 90% of our data processing."
With the purpose of enabling its customers to shop “wherever, whenever, and however they want,” Casas Bahia has been using its cloud data platform, automation, and artificial intelligence to achieve the agility needed to adapt to changing consumer behavior and deliver smarter, more personalized shopping journeys. The initiative combines Thoughtworks' and Databricks' robust engineering capabilities and practices to modernize the data infrastructure, generate more actionable insights into customer behavior, and create product recommendations and financial solutions that drive business growth.
“Today, an organization's data is its competitive advantage, and at Databricks, we want to bring the power of data intelligence to every business,” states Bruna Wells, LATAM Partner Sales Director at Databricks. “We are excited to see leading companies like Casas Bahia using automation and AI as a way to quickly identify insights and act on them to enhance the customer experience.”
Thoughtworks advocates for using the power of data and artificial intelligence to empower teams, accelerate workflows, and unlock value across all areas of modern retail. The engineering and data teams from Thoughtworks, Databricks, and Casas Bahia applied best delivery practices, including rapid feedback, simplicity, and repeatability, to generate business value more agilely.
“Casas Bahia is at the forefront of retail innovation by using data to deliver a truly personalized experience and create new value for the customer,” comments Juliana Velozo, Vice President of Retail at Thoughtworks Latin America. “Thoughtworks is proud to partner with Casas Bahia, demonstrating how a future-ready data platform can help solve strategic challenges and strengthen brand loyalty in a highly competitive market.”
