According to the Ecommerce Trends 2026 survey by Octadesk, a service platform of LWSA, PIX is already used by 22% of consumers during online purchases, while installment credit cards still lead with 53%. PIX tends to increase its penetration in the country as new usage opportunities emerge, such as Scheduled PIX. Check out the survey. here.
Other methods, such as debit cards (3%), QR Code (2%), digital wallets (2%), bank slips (1%), and facial recognition payment (1%), still face low adoption. WhatsApp Pay, for example, is used by less than 1% of respondents. “Despite curiosity about new features, the final decision is still guided by trust, familiarity, and practicality. For brands, the message is straightforward: offering variety matters, but ensuring the customer's preferred options is what really seals the deal,” concludes Mahara Scholz, Head of Revenue at Octadesk.
* The E-commerce Trends 2026 survey interviewed over 2000 consumers aged 18 and above, from different regions, social classes, and age groups. All respondents had made at least one purchase in the last 6 months. The survey's margin of error is 2.2 percentage points.
