Carnival moves R$ 12 billion and generates opportunities for entrepreneurs

The Carnival of 2025 should generate an economic impact of more than R$ 12 billion in Brazil, a growth of 2.1% compared to the previous year, according to the estimate of the National Confederation of Trade in Goods, Services and Tourism (CNC). The period is consolidated as one of the main engines of the creative economy and the service sector in the country.

Bars and restaurants lead the revenues of the period, with a forecast of R$ 5.4 billion, followed by transport services, which should move R$ 3.3 billion, and lodging, with R$ 1.3 billion in revenue. In addition, the event should create more than 32.6 thousand temporary jobs, especially the food sector, which will concentrate more than 22.8 thousand vacancies.

With the warming of the economy during the revelry, small entrepreneurs find opportunities to grow, especially in the fashion, food and tourism segments. However, according to experts, the key to maintaining revenue throughout the year is in the formalization of business.

Professionalism and credibility in seasonal entrepreneurship

Even in businesses focused on a specific period, such as Carnival, professionalization is an essential factor to generate credibility and differentiation in the market. According to Rafael Caribe, CEO of Agilize, the way an entrepreneur manages his service, even if temporary, can define success and the possibility of expansion to other opportunities.

Even in a seasonal business, acting with professionalism makes all the difference. Who treats the customer seriously, offers a quality product or service and has an organized operation increases the chances of retaining consumers and generating new opportunities, whether for other events or even for a fixed business in the future”, explains Caribe.

Formalization and sustainable growth

The CEO reinforces that the regularization of activities can be a differential for entrepreneurs who want to enjoy Carnival as a starting point for continuous growth.

“O Carnaval opens doors for those who want to undertake, but it is essential to think about the future of the business. Formalizing yourself guarantees access to credit, issuance of invoices and the possibility of expanding activities beyond the festive period”, says Caribe.

In addition, this formalization brings the possibility of conducting larger businesses. 

“is the chance to sign contracts that protect your assets as an individual, separate what is yours and what is business, and still be entitled to social security benefits”, recalls the CEO.

The creative economy, which encompasses sectors such as fashion, audiovisual, music, crafts and performing arts, has a large participation in this scenario. According to a survey by the National Confederation of Shopkeepers (CNDL) and the Credit Protection Service (SPC Brazil), each party should spend, on average, R$ 805, on costumes, accessories, transportation and food, boosting the demand for local products and services.

With a record number of foreign tourists in Brazil and a positive outlook for the coming years, Carnival continues as one of the most profitable events in the country, reinforcing the need for small entrepreneurs to seek ways to structure and expand their business beyond the holiday season: “Entreender goes beyond seizing a good opportunity. Who formalizes can turn a seasonal business into a source of fixed income, exploring new markets and maintaining growth throughout the year”, concludes Caribe.