To strengthen the repositioning of the brand and market expansion, Alloyal, a company specialized in loyalty program solutions, announces the arrival of Pedro Filizzola to the team as new marketing director (CMO). With more than 15 years of experience in communication and marketing, Pedro has a solid track record in creating and consolidating brands in the innovation and marketing ecosystem track record proven in demand generation.
Before joining Alloyal, the executive helped build Sambatech, a leading brand in video solutions and one of the most innovative startups in Latin America, where he worked alongside CEO Gustavo Caetano, one of the leading entrepreneurs and communicators in the country.
After a career of almost 14 years, Pedro took on a new challenge at Doctoralia, a Polish multinational recognized as the “Uber of” physicians.For almost three years, he led Marketing initiatives in Brazil and Chile seeking to build a predictable and scalable medical and clinical acquisition machine in both markets.
Your experience with lead generation press office and brand building were what caught the attention of the board and the CEO, combining the baggage of the executive with the current need of the company's fast growth of the business.
“We live in an era where the harsh reality for companies is that with an increasingly volatile, dynamic and competitive market it is increasingly difficult to retain the customer & say loyalty.Having a good product and solving real market problems is a premise. Only there are some levers that can greatly influence this retention process: loyalty programs. I believe in this market and believe that initiatives like this can be decisive in a process of relationship with the customer, stretching the LTV and adding value to the experience and connection with the brand” says Filizzola. And still complete “A Alloyal called my attention by the proposal, it was a strong, bold, daring, moving forward was the ability to move forward, moving forward was the technology.
In addition to occupying a chair in the board of Alloyal, Pedro is a digital marketing influencer and often invited to participate in podcasts on the subject. Currently, he competes for the second consecutive year for the iBest Award in the category Influencer Digital Marketing.
