Toys and children's clothing lead online searches on Children's Day

Survey by Cuponomia, platform that brings together discount coupons and cashback in more than 2 thousand partner stores, shows that the categories toys, children's clothing, and books and magazines they are among the most sought after by consumers in the final stretch for the Children's Day. The comparison with the same period of 2024 reveals a significant increase in research: toys grew by over 120%, children's clothing by over 200% and books and magazines by over 110%.
 

The advance reflects the increasingly digital behavior of families, who have prioritized practicality, economy and variety when choosing gifts.The trend follows the increase in online shopping recorded in 2024 Cielo do Varejo Index Expanded, the book and stationery sector grew 8.9% in e-commerce, while toys had a high of 6.1% during the week of the date OLX indicated that 94% of parents and relatives planned to purchase gifts online, solidifying the digital environment as the primary starting point for searches.
 

“A online shopping has become synonymous with comfort and economy. Families can choose the gift calmly, compare values and ensure real advantages with the use of coupons and cashback”, he says Ivan Zeredo, “cada clique represents a more conscious choice, and this movement has transformed Children's Day into a digitally strategic date for retail and, at the same time, more practical for the” consumer, concludes Ivan.