Brazilian e-commerce continues to expand. According to data from the Brazilian Association of Electronic Commerce (ABComm), the sector generated R$ 100.5 billion in the first half of 2025. This result is supported by advancing digitalization, the diversification of payment methods, and increased consumer trust in the online environment.
Between January and June, over 191 million orders were recorded, with an average ticket of R$ 540. The number of online shoppers reached more than 41 million, reinforcing the relevance of e-commerce as a consumption channel for different profiles and income brackets.
For the second half of the year, ABComm projects an even more significant performance, driven by seasonal events such as Black Friday, Christmas, and international sports events, along with the positive impact of Drex, the Central Bank’s digital currency, which is expected to expand financial inclusion and facilitate transactions.
According to Fernando Mansano, president of ABComm, the scenario points to sustainable growth and opportunities for the entire retail ecosystem. ‘Brazilian e-commerce is experiencing a moment of consolidation and innovation. Companies are investing in shopping experiences, logistics, and new technologies, while consumers increasingly demonstrate trust in the digital environment. This combination strengthens the sector and expands its role in the national economy.’
Overall, the first-half performance reinforces the strength of e-commerce in Brazil and its ability to adapt to new consumption demands. With constant innovation and strategies focused on convenience, security, and personalization, the sector solidifies its position as one of the main drivers of retail growth, paving the way for an even more positive second half of the year.
