Brazil Panels, a leader in market research and owner of the first and largest digital panel in Brazil, announces the acquisition of a stake in Neurobusiness.org, a startup valued at R$5 million that operates in creating a neurobusiness ecosystem – an approach that combines behavioral science, neuromarketing, and ethical influence strategies in consumption.
The operation marks a strategic move by Brazil Panels toward developing practical and innovative solutions for companies looking to increase sales without compromising responsibility and respect for consumers. The partnership with Neurobusiness.org will allow the company to integrate scientific knowledge with direct market application, supported by a network of experts in neuroscience and behavior.
“People don’t have time to study and test every method—they want to sell. Neurobusiness exists precisely for this: to help companies influence ethically, practically, and effectively. I’ve always been deeply connected to neuromarketing and saw this partnership as an opportunity to innovate once again, as we did with the digital panel. Now, it’s time to bring something new to the market, and Neurobusiness.org is the way forward,” says Claudio Vasques, CEO and founder of Brazil Panels.
With over 3.5 million registered users in its online panel and nationwide coverage, Brazil Panels has been strengthening its role as a research and marketing firm full service, using quantitative and qualitative methodologies to generate intelligence and support business decisions. The acquisition is expected to also drive the offer of new products through Behavior Insights, the group’s brand focused on behavior-based solutions.
“Neurobusiness.org is almost like a neuroscience lab. Now I’m part of this ecosystem and gain full access to projects, content, and training focused on neurobusiness. This will accelerate the development of solutions that deliver real results for companies that need to sell, always respecting consumer choice,” adds Vasques.
Recently founded, Neurobusiness.org aims to create a new market logic, combining behavioral science, communication, and strategy to help brands build more human and effective relationships with their audiences. The partnership with Brazil Panels reinforces this commitment and expands the project’s reach.
