Braze (Nasdaq: BRZE), a customer engagement platform, announced last week the launch of Braze Data Platform, a set of data and partner integrations designed to simplify the unification, activation and distribution of data, empowering marketers to create customer engagement.
Unified, contextualized data is crucial to creating customer-centric marketing experiences, and brands that fail to deliver this risk losing consumer attention, loyalty, and revenue.Marketers are struggling to integrate and understand data for customer engagement with excessive data collection. Braze's research it found that only 24% of brands are mapping customer behavior and sentiment, and only 6% are using this data to inform their product and brand approach.Built with flexibility, interoperability and modularity in mind, Braze Data Platform helps brands integrate and leverage their data easily, regardless of their preferred technologies and workflows.
With Braze Data Platform, brands can easily:
Unify data for accessibility via enhanced ecosystem integrations & more braze simplifies the process of collecting and unifying primary data, regardless of source, with direct real-time integrations to leading cloud data platforms, data warehouses and software providers.The recently launched CDI Segments, an extension of Braze Cloud Data Ingestion (CDI), is now available in early access to partners, including Amazon Redshift from Amazon Web Services (AWS), Databricks and Snowflake, giving brands copyless access to customer data and simplifying the data flow APIs for better customer engagement, leveraging existing Braze DataK capabilities, how they can organize their existing data Transformations and Brands.
Enable data to increase personalization and relevance ''new enhanced data management capabilities available on Braze Catalogs help brands understand and optimize data collection and utilization over time. With out-of-the-box partner integrations on Braze Data Platform, they can combine these insights with other data sources to understand and act on real-time user behavior, using reports and analytics for impactful campaigns.Sage AI by Braze then helps test and deliver personalized experiences at scale, extending the value of primary brand data so customer engagement remains valuable and avoids being intrusive.
Distribute data to build brand equity ''the Braze Data Platform facilitates secure and efficient distribution of product data and customer engagement for preferred third-party tools for deeper analytics, including Amplitude, Contentsquare, Mixpanel and Snowplow business intelligence solutions.Braze works directly with customers to prioritize integrations with their preferred data sources and targets, offering a robust set of Braze Currents, Snowflake Data Sharing and enterprise-grade APIs to help brands achieve broader organizational value from customer engagement data generated and collected with Braze.
“Modern marketers need access to a unified view of their data to connect with their customers efficiently and personally”, said Kevin Wang, Product Director at Braze.“Our mission with Braze Data Platform is to empower brands of all sizes to harness the power of their data for superior customer engagement across digital channels.This platform seamlessly integrates with key technologies in the data ecosystem, enabling brands to unify and activate their data effortlessly.With a real-time stream processing foundation, Braze enables brands to gain immediate insights into customer behavior
Including Braze products and partner ecosystem integrations, Braze Data Platform powers highly personalized and impactful experiences at digital touchpoints.The platform enables brands to leverage technology and integrations to act on changing customer preferences and behaviors, and to drive customer engagement experiences that are personalized, relevant and memorable.
As some brands have advanced use cases that require activation of primary data for marketing and beyond, such as sales and customer success, Braze works closely with customer data platforms (CDPs) such as Amperity, Amplitude, Census, Hightouch, mParticle, Rudderstack, Simon Data, Tealium, Treasure Data and Twilio Segment. With our CDP partners, Brazil offers a comprehensive approach that enhances data unification, activation and distribution throughout the entire data lifecycle.
“A Snowflake is aligned with Braze in the shared goal of helping brands more fully leverage their data. Braze Data Platform is a positive step in this journey, helping to make data work harder. Bringing apps to data is the backbone of our AI Data Cloud product vision, and we are excited to see how Braze helps brands with this today,”, said Tarik Dwiek, Head of Technology Alliances at Snowflake.
