Braze (Nasdaq: BRZE), the leading customer engagement platform that empowers brands to be Absolutely Engaging, announces the successful completion of its previously announced acquisition of OfferFit, an AI-based decisioning company.
After years of productive partnership as separate companies, Braze and OfferFit are rapidly advancing to deepen the integration of OfferFit’s multi-agent decisioning engine into Braze’s customer engagement platform, while accelerating OfferFit’s growth and reach by leveraging Braze’s global scale. By complementing Braze’s real-time, multichannel customer engagement platform with OfferFit’s highly customizable modern reinforcement learning engine, brands benefit from complementary cutting-edge automation and machine learning technologies, transforming customer relationships and delivering mutual value to both consumers and businesses.
This acquisition builds on Braze’s previously announced development of a native AI agent codenamed Project Catalyst, designed to help brands personalize and optimize experiences with highly relevant journeys and content at scale, currently available (in limited beta).
“With the official introduction of OfferFit by Braze into our already robust product portfolio, I am excited to offer marketers a full spectrum of machine learning capabilities, built with generative AI and cutting-edge reinforcement learning technology,” said Bill Magnuson, co-founder and CEO of Braze. “We are thrilled to see BrazeAI™ elevate the strategic role of marketers, who will move away from repetitive campaign work to become maestros of experiences, optimizing every moment of the customer journey to drive their brands and business goals, delivering valuable experiences that resonate with consumer needs and desires. With the acquisition now complete, I look forward to leveraging the complementary skills, products, and services that both Braze and OfferFit bring, and I am extremely excited to officially welcome the OfferFit team.”
“OfferFit and Braze complement each other perfectly: businesses will be able to harness the power of our cutting-edge AI decisioning system, fully integrated with the market’s leading customer engagement platform,” said George Khachatryan, co-founder and CEO of OfferFit.
Learn more about how Braze and OfferFit’s complementary products are driving positive results for their customers, such as Kayo Sports,here.
