Brazil stands out as a global leader in digital payments and drives a new phase of entrepreneurship

Brazil is undergoing one of the most significant periods in its recent financial sector history. The country has established itself as a global powerhouse in payment digitization, leading Latin America with over 1,500 active fintechs.

This leadership is a direct result of widespread technological adoption that has transformed the market in recent decades. The greatest symbol of this revolution is Pix, which reached 155 million users in 2024 and processed over R$ 27 trillion for the year.

No other country in the world has managed to combine, on the same scale, accessible technology, speed, low cost, and inclusion. This has placed Brazil at the top of the global ranking for countries most digitally engaged in financial services.

The revolution reaches entrepreneurs: more sales, more control, and new revenue models.

For entrepreneurs, digitization has brought much more than payment agility. It has created:

• new revenue streams,
  
• reduced dependence on physical cash,
  
• increased security,
  
• real-time control over receivables,
  
• more predictable operational costs.

The advancement of fintechs has enabled micro, small, medium, and large businesses to access modern tools without bureaucracy. Today, technologies once restricted to large institutions are within reach of any seller.

According to PwC Brazil and the Dom Cabral Foundation, the financial sector is the absolute leader in digital maturity in the country, with 59.4% of companies prioritizing investments in innovation — significantly above the national average of 40.3%.

FrogPay's role in this new landscape

In this environment where Brazil solidifies its position as a global reference in digital finance, FrogPay acts as a bridge between national innovation and the daily routine of sellers. The fintech transforms the advancement of Pix and financial digitization into practical solutions, integrating Pix directly into card machines and the Sales Portal to facilitate transaction recording, cash flow monitoring, and real-time control of receivables.

Beyond this integration, the company offers tools that expand the financial autonomy of entrepreneurs, such as FrogRecurrence, used to organize installments and subscriptions across various sectors, and FrogWorkingCapital, a working capital line made available after three months of transaction history, calculated based on actual sales history. Together, these solutions make daily operations simpler, more organized, and efficient.

For Marcelo Ramos, Commercial Director of FrogPay, Brazil's advancement in financial technology has a direct impact on business competitiveness. “Financial digitization has placed powerful tools in the hands of sellers. Pix, digital installment plans, and new control solutions have brought more security and practicality. Our role is to translate this ecosystem into simple, accessible solutions that genuinely aid in day-to-day management,” he states.

The combination of innovation and mass adoption by the population has positioned Brazil as a global benchmark. For businesses, this means greater competitiveness, more efficiency, and more opportunities to grow in an increasingly connected financial environment.