Brazil uses design and AI apps to support sales at Carnival 2025

To support sales and visibility during Carnival, retailers, fashion and beauty business owners, and restaurant owners turn to digital platforms, including those equipped with artificial intelligence (AI) features, to create visually appealing pieces with professional quality – such as invitations, menus, custom labels, and social media content.

According to Canva, more than 11.3 million Carnival-related designs has already been created within the visual communication platform in Brazil. The app, which has one of its largest global audiences among Brazilians, has also been used to generate and export (for uses outside the platform). about 26 million carnival designs.

All these creations were made with the support of Canva resources such as Pro templates, Magic Capture, and Magic Convert.

Data from the National Confederation of Commerce of Goods, Services, and Tourism (CNC) indicates that in 2025, Carnival is expected to generate an estimated revenue of R$12.03 billion in economic activities related to the event, including commerce and tourism — a growth of 2.11% compared to sales recorded in the same period last year.