Brazil could surpass 100 million online shoppers by 2026

The Brazilian Electronic Commerce Association (ABComm) estimates that the number of online buyers in Brazil should exceed 100 million by 2026. In addition, Brazilian e-commerce has a forecast of revenues of R$ 277 billion in 2028. These projections present an upward trajectory for the increase of the average ticket that is the average value of sales in a period.

With the favorable dynamics in e-commerce, entrepreneurs should pay attention to the main trends in global retail. “This is one of the historical moments in which we are more likely to anticipate the future, observing trends that arise in other countries and that end up influencing Brazil. The Brazilian consumer is highly engaged in new technologies and innovative practices, especially in the digital environment”, highlights Marlon Freitas, founder and CMO of Agilize Online Accounting, a pioneer in the sector in Brazil.

Freitas also points out that customer loyalty is essential for the evolution of e-commerce. “We live in a volatile world where fashions arise and disappear quickly. In this context, many retailers are investing in building a long-term relationship with their customers, offering a human and personalized experience through technology. Using creativity, it is possible to adapt the service to the needs of each consumer, creating a closer and meaningful connection”, explains the entrepreneur.

The digital environment offers numerous facilities for the consumer, such as the convenience of shopping without leaving home, a wide range of products and the possibility of comparing prices quickly and effectively. E-commerce platforms are increasingly integrated with different payment solutions, such as digital wallets and facilitated installments, which makes the purchase process more accessible for different performances.

Another important aspect in the Brazilian scenario is the use of WhatsApp as a sales channel.“In several stores, WhatsApp already surpasses traditional methods as the main means of interaction and closing sales.The entire technological device is already available; it is up to the entrepreneur to use it creatively and effectively to achieve the desired results”, adds Freitas.

How to deal with seasonality

Several e-commerce sectors face variations in demand throughout the year, especially in seasonal periods, such as commemorative dates. Therefore, seasonality directly impacts the billing of many companies and should be considered in planning strategies.“The retailer needs to expand its knowledge, use the right tools and choose good partners that help grow sustainably. Coping well with these natural market movements is essential”, he points out

For the Agilize CMO, preparation for these variations involves proper planning, robust cash flow and the identification of opportunities that arise in these periods.“Projections of opportunities or threats must be made broadly, regardless of the situation of each business. Proper preparation avoids frustrations and ensures that the entrepreneur can make the most of periods of high demand”, concludes the executive.