Brazilian e-commerce took another leap in 2024, growing by 16% and surpassing the R$ 200 billion revenue mark, according to the NuvemCommerce 2025 report. This trend creates a growing need for agile and flexible storage solutions capable of meeting the speed and cost demands of online sales.
In the same year, the self-storage sector in Brazil saw a 9% increase in available units, reaching over 218,000, while the total number of operations grew by 4%, reaching 590 self-storage centers. With e-commerce penetration at just 11% of national retail, the search for solutions that bring inventory closer to major consumer hubs is set to intensify.
Thiago Cordeiro, CEO and founder of GoodStorage and president of ASBRASS, has been closely monitoring this scenario. ‘With this retail transformation, the trend is toward growing demand for logistics infrastructure within urban perimeters. GoodStorage already has 65 units, totaling over 400,000 m² of leasable area, meaning we are prepared to handle the increased demand expected in the coming years.’
According to the NuvemCommerce report, 77% of surveyed retailers express confidence in e-commerce growth for 2025—a record high. This optimism directly impacts the self-storage sector, which is seeing investments in new units and technology to meet rising demand. There is also a strong need for operational flexibility, showing that bets on digital also translate to physical infrastructure.
‘Changes in consumer behavior and the accelerated dynamics of digital retail create a symbiosis between e-commerce and self-storage,’ says Thiago Cordeiro. ‘By offering secure, modern, and well-located infrastructure, we help retailers scale operations with agility and proximity to end customers, reducing delivery times and logistics costs,’ adds the CEO of GoodStorage—which will launch the second phase of its newest urban logistics hub, Park Lapa IV, in 2025.
In this scenario of increasingly competitive space and higher demand for self-storage, solutions will shift from being a trend to a permanent part of urban infrastructure. Online retailers have already realized that logistics often starts before delivery. With an agile and adaptable business model, the sector will continue growing and consolidating as part of the shared economy and the evolution of urban logistics in the country.
