Sales Block | 3 Tips for Selling More at Carnaval 2025

Carnival is one of the most awaited times by Brazilians after the end-of-year festivities. Some people take advantage of the holiday to travel, others prepare to skip the pads or walk with the family. This movement becomes important for traders, especially those who work in e-commerce.

For brands that want to achieve sales success at this year's Carnival, it is important to start architecting strategies and plan as soon as possible, especially in e-commerce, which has become the main means of buying consumers. Daniela Torres is a partner and CEO of simple innovation, a company focused on business modeling for e-commerce, believes that this is the best way to get ahead of competitors.

“It is important that brands take advantage of this timely time to structure their virtual stores. The first steps to orchestrate the future are to look at data from last year, see what can be done differently, be aware of trends, new technologies and the main changes in consumer behavior”, he comments. 

Thinking about helping entrepreneurs and retailers with this preparation, Daniela separated other simple tips for the period. Check it out:

Monitor cash flow 

Economically, this is the most important process for business, as it determines the financial health of companies. In periods like Carnival, in which a greater cash flow tends to be, it is necessary to be aware of the outflows and inflows of money so that there is no lack of control. Plan issues such as promotions and discounts, free freight, average ticket, supplier payments and investments should come first.

“It is very difficult to know what will happen in a month, especially when we talk about online sales. We cannot have an exact dimension of how many people will buy, which will be the best-selling products, inflation, among other metrics. So, the idea is to outline possible financial scenarios, so that you have greater control of the situation of your business”, explains Daniela.

Organize your inventory 

Managing the inventory is no longer an easy task, especially when you have a high number of orders in a short time. So that there are no problems such as lack of products, waste of goods, delays in shipping, among other difficulties, the ideal is to prepare the logistics of storage and distribution in advance. 

Map inventory data can help define which products come out the most and the replacement frequency of each item. Another tip is to have a good relationship with suppliers, as they will be responsible for the supply and delivery of the goods, even urgently. Still on the products in stock, it is necessary to pay attention to the quality and validity, as this influences the customer's experience. 

“ Investing in inventory management solutions is a great way for companies that are starting now or who have difficulties in this area. The advancement of technology requires tools to keep up with this evolution”, says the executive.

Manage your shipping logistics

The stage of sending the goods is also an important point in the consumer's purchase decision. Companies need to be concerned about delivery logistics, as the customer's expectation of receiving their product in an easy, fast and correct way will be on the rise. 

Some tips to have efficient shipping logistics are: plan delivery processes, mapping possible unforeseen unforeseen on the way and developing alternative routes; investing in product tracking technologies, which reassure and give autonomy to the customer, contributing to a good experience; and betting on reverse logistics, which facilitates the exchange and return of goods, avoiding major problems and further improving the purchase journey.