A Blip, the leading conversational AI platform connecting brands and consumers on social apps like WhatsApp, Instagram, Messenger, RCS, and Apple, announced a US$60 million Series C funding round, led by SoftBank, with participation from Microsoft.
The funds raised will be used to accelerate Blip's international expansion and continue the development of new products, especially those utilizing AI. The company, already with offices in Brazil, Mexico, and Spain, and serving clients in over 32 countries, seeks to strengthen its presence in these regions and explore new markets, such as the United States.
"We are incredibly pleased to welcome SoftBank and Microsoft as investors. There's no doubt that the interface for digital experiences is transforming into conversational formats. Brazil is uniquely positioned to lead this global transformation due to the way people here use WhatsApp in their daily lives," says Roberto Oliveira, CEO and co-founder of Blip. "We showed brands that social media and conversational channels are much more than just communication channels; they are operational systems capable of engaging, selling, and providing customer support with remarkable results," he added.
In recent years, Blip has raised US$170 million through Series A and B rounds, both led by Warburg Pincus. "We remain very excited about Blip's potential. The company's leadership in large-scale AI adoption in Latin America is a highly relevant differentiator, and we are confident that the new partners will further accelerate this strategy," says [source/speaker not provided]. Bruno Maimone, Partner at Warburg Pincus in Brazil.
Investment Round
In recent weeks, SoftBank has announced significant AI initiatives, and with its investment in Blip, SoftBank's focus on AI initiatives gains further momentum in Latin America.
Blip has the most comprehensive conversational platform on the market and has been transforming the lives of businesses through its massive use of technology. core business"We are excited to lead the company's latest funding round and support their continued efforts to build general-purpose AI systems with global growth potential," says Alex Szapiro Managing Partner SoftBank in Latin America.
"We're excited to collaborate with Blip and work to accelerate advancements in AI. Through our joint work, Blip will have access to Microsoft's AI infrastructure and services to enhance its platform," said Franklin Luzes, Latin America Digital Natives Lead at Microsoft.
"The success of every digital business hinges on the ability to deliver the best possible experience for the end customer. Blip stands out with its competitive advantage by leveraging AI as a tool to optimize and enhance these connections between brands and consumers. We have the market-leading platform using AI and Natural Language Processing that understands consumer behavior and provides market insights," explains Roberto Oliveira

