Blip establishes 5-year strategic collaboration with Microsoft

BLIP, the leading conversational artificial intelligence (IA) platform that connects brands and consumers to social apps like WhatsApp, Instagram, Messenger, RCS and Apple, announced a 5-year strategic collaboration with Microsoft. This agreement aims to accelerate the development of the Blip platform using cutting-edge technology, improving operational efficiency, customizing services, standardizing processes, elevating customer experiences and empowering talents.  

“Our approach to AI applications is strongly focused on improving the customer experience, supported by our strong and enduring partnership with Microsoft. This collaboration not only makes our products and services more robust, but also amplifies our brand presence as we expand globally.” Roberto Oliveira, CEO and co-founder of Blip.  

Enjoying the new era of Blip  

The collaboration will be a watershed, driving product initiatives with Microsoft and focusing on the scalability of BLIP software platform for a global impact. To unlock the potential of these cutting-edge technologies, the collaboration emphasizes a dynamic exchange of knowledge and skills between Microsoft and Blip talent.  

“We are not just talking about incremental improvements; it is about boosting the full potential of AI through collaborative teamwork. It is a merger that is about to reshape the market”, says Norman Sabino, VP of Technology at Blip.  

“By using Microsoft's Azure AI services, data analytics and security solutions, we are establishing a powerful infrastructure that will drive the continuous development of our products. Our initiatives prioritize the improvement of software architecture and optimization of performance, aiming, ultimately, to offer an exceptional customer experience”, says Sabino.  

“We are happy to expand our strategic collaboration with Blip. By using our technology to transform the business messaging industry with Cloud and AI, BLIP will bring innovative solutions to the Latin American market. We look forward to seeing BLIP integrate new AI innovations into its services and operations, empowering its workforce with these advanced tools. Deb Cupp, President Microsoft Americas.