Bling launches campaign to boost SME solutions in RS

With the aim of reinforcing its position as a complete management platform for micro and small entrepreneurs, Bling, belonging to LWSA, has just launched the “Tem no Bling!” campaign.  Check out the campaign video here. 

The play airs between May and October, in digital media, such as social networks, search platforms, Spotify and TikTok, in addition to open TV, radio, OOH (out of home) and events, mainly in strategic regions such as Rio de Janeiro, Minas Gerais, Rio Grande do Sul, Bahia and Ceará. 

“In addition to repositioning ourselves, with this campaign we highlight the main pillars of bling, such as ERP, integration hub and intelligence-based solutions to boost sales and reduce concerns with the management of MSEs, that is, we want to show that what the entrepreneur needs “has bling” highlights Marcelo Navarini, Bling's director. 

Divided into two phases, the campaign features two films of 30 seconds each. The first video features the brand's new positioning – “smart management to sell more and worry less, it has bling” – and sets the tone for what will be explored in the sequence.

The second phase highlights specific features offered by the platform, such as financial management, including digital PJ account and credit offer, such as loans and receivables anticipation, and logistics management, which position Bling as an even more relevant business partner.   

Also, there are integrations with several market solutions that go beyond the sale (platforms, marketplaces and dropshipping), such as customer relationship solutions via email (CRM), warehouse management solutions (“WMS”) and several AI solutions, which allow greater automation in various day-to-day processes. 

In addition, the campaign reinforces one of the main news of the year: the My Business, intelligent dashboard that allows you to view the company's performance on the platform or directly by WhatsApp.“O dashboard is an important tool because through the data the entrepreneur can make strategic decisions for your business”, says Navarini. 

The storytelling of the campaign gains even more strength with the participation of the entrepreneur and Bling client, Leticia Vaz, founder of LV Store, women's fashion store, highlighting how the platform helps her in the management of her business. The communication strategy will be enhanced through the company's partner network.