Blackfriday: ClickBus recorded 96% of sales growth last Friday

A ClickBus, platform of solutions for travelers and road sector vehicles, registered 96% growth in GMV on Black Friday (29) Compared to the same period last year.

Among the most searched and purchased routes bus travelers during Black Friday, highlight the routes between the capitals of Sao Paulo to Rio de Janeiro, Curitiba to Greater Sao Paulo; Sao Paulo to Florianopolis and Belo Horizonte.

The brand chose to distribute its Black Friday offers at different times, which began with discounts of 35% from 6 to 27 November, and from 28 to 01/12 offered even more aggressive discounts such as R$50.00 for new customers, coupons of discounts valid throughout the month of November and some excerpts to R$9.90. In the four days of promotion, from Thursday to Sunday, the company had a growth of about 65%.

“The results of Black Friday are a reflection of the desire of the Brazilian consumer to invest in experiences and we have prepared an incredible variety of incentives for customers, ranging from long-term coupons, stretches for less than ten reais and values directly in the app cart. On this date, we noticed that travel and vacations have become even more important in the list of priorities of customers, and the most sought routes were to cities in the South and Southeast of Brazil during the summer. We expect to have even more sales for the high season, especially in the period of” parties, he says Michelle Xavier, Director of Marketing and Growth at ClickBus.